A Copywriter writes text or copy to do a specific job, that is to promote, sell or bring awareness to something in the shortest and quickest possible way.   The idea is to use as many strategic words as possible that the target audience can relate. In the digital world, we have to also choose words that are ‘keywords’ so that when people are searching for such words, our websites show up to them. Similarly, there are several other considerations and words selections, sentence structures, etc. that we have to learn before we can write copy that sell.   The School Of Digital Advertising has specially created this course which is also exclusive to it, for the benefit of people who wish to market and sell online and offline. It is created by advertising agency practitioners, and the course is delivered in a practical format ready for application.   The internet survives on words, Google is only about words and text, coding is about words; sales, marketing and communication are about words, and finally, falling in love, is also about words.   This is Copywriting – the ability and flexibility to write on a variety of things and subjects whether to sell or inform. This is the true and inherent power of Marketing. Be a Wordsmith.