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Joy Nandy

IS A
  • COPYWRITING COACH
  • CONTENT WRITING TRAINER
  • DIGITAL MARKETING TRAINER
  • BOOK WRITER
  • PUBLISHER
  • MARKETING CONSULTANT
  • NICE GUY 😀

Your Complete Copywriting, Content Writing, Content Marketing & Creative Digital Marketing Courses in Malaysia

So you wish to market and advertise your products or services online, but not sure how to write and design your ads or content? Or perhaps, you wish to rank your website on the first pages of Search Engines, but have no clue how to do it? You are in the right place! We have specially developed several exclusive courses for beginners to Social Media Marketing and Digital Marketing. We teach participants how to write and design professional Digital Marketing content for better engagement and sales from your target audiences. We are also Malaysia’s only specialist in Content Marketing & Content Writing which, when done right, helps get your website to rank well on Search Engines. We will also introduce and teach you the ideal Digital Marketing platforms to achieve your Marketing and Advertising goals in a step-by-step hands-on method. These are the only complete Digital Marketing courses that cover Copywriting, Content Writing, Content Marketing, Advertisement & Post Design, and Digital Marketing Techniques that are taught by experienced Advertising Professionals. Scroll down to view our past participants’ reviews and our courses that can help you or your staff excel in Digital Marketing today. Our exclusive courses are available offline and online for your added convenience and are now HRDF claimable.

FEATURED TESTIMONIAL

★★★★★

He's a fantastic trainer!

“Thank you so much for conducting a great course. Mr. Joy did very well throughout the whole training. He’s a fantastic trainer! His presentation style is great with lots of opportunities for us to ask questions. I learned a lot from Mr. Joy throughout the whole training session. The course was very informative and incredibly useful for me. It helps to improve my writing skills whether in advertisements or blogs or social media.

WHAT DID YOU LIKE MOST ABOUT THE COURSE?

The assignments, guidance, and positive mindset given by the trainer. Although I didn’t do quite well on the assignments during the training on the first day, Mr. Joy has been very helpful and supportive. He has provided lots of guidance and tips to me on how to improve my writing skills. He has also encouraged me to try it again and not to give up. Thank you Mr. Joy for your words of encouragement.” – Anne, SONOVO Technology (Creative Digital Marketing Course)

Courses Designed With You In Mind

Having years of teaching experience in London, our courses are designed in a unique format that provides the best and most effective learning experience for you. Here’s how our courses and structure are unique to us that benefits you.

CONVENIENCE

We know you are busy. So we offer regular start dates so that you have the flexibility to start your course at your convenience.

JOB-READY

Our courses are designed for employment or for your own use. The lessons in all our courses are comprehensive and evergreen.

PRACTICAL

Worksheets and practical assignments are given to participants to practice the lessons learned for better comprehension.

ASSESSMENT

All our past participants’ favourite, you will receive an individual assessment of your assignment so you know exactly where to improve.

OUR POPULAR COURSES

Here are some of our popular courses that companies have sent their staff to be upskilled in. Why not send some of your staff too, or register yourself? Now we have regular class start dates every month. You may simply pick the date you wish to attend your course completely at your convenience.

NEW & HOT COURSE

PROFESSIONAL CERTIFICATE IN CREATIVE DIGITAL MARKETING

BECOME YOUR OWN DIGITAL MARKETING AGENCY IN 3 DAYS

The subjects covered in this course are everything anyone needs to run successful Digital Marketing campaigns with emphasis on creating and writing original content that Google loves, by themselves. This course is perfect for those who wish to start their own Digital Marketing Agency to offer professional Writing, Creative Design, Social Media, and Digital Marketing services to the public.

This Professional Certificate in Creative Digital Marketing Course, exclusively created by The School Of Digital Advertising, has everything companies and businesses need for successful Digital Marketing in Malaysia. This course can be learned and understood by anyone who is earnest in learning these great digital marketing skills and secrets. This course is “Creative” because it teaches you not only digital marketing strategies and platforms but also the most important part of marketing – how to write and design marketing content by yourself. This is the “CREATIVE DIGITAL MARKETER” – he or she is able to perform the A to Z of Marketing. Be one yourself, and be always in demand.

When: Starts on Monday
Duration: 3-Day Course
Certification: Professional Certificate Awarded
Capacity: 1 – 12 Participants
Location: KLCC
Fee: Usual: 6,899 | Early Bird: 3,799
Funding: HRDF Claimable & Penjana EIS
Discounts: Student discount available

DAY 1:

ADVERTISING & COPYWRITING

This cluster of lessons is for Outbound Marketing (Advertising)

 

• MARKETING

• ADVERTISING

• COPYWRITING & DIGITAL COPYWRITING

• GRAPHIC DESIGN

• SOCIAL MEDIA MARKETING

• PRACTICAL ASSIGNMENT

 

DAY 2:

DIGITAL MARKETING & CONTENT WRITING

This cluster of lessons is for Inbound Marketing (Search Engine Marketing)

 

• DIGITAL MARKETING

• SEARCH ENGINE MARKETING (SEM)

• CONTENT MARKETING

• CONTENT WRITING / BLOG WRITING

• PRACTICAL ASSIGNMENT

 

DAY 3:

SEARCH ENGINE OPTIMISATION (SEO) & ANALYTICS

This cluster of lessons is for Search Engine Optimisation (SEO)

 

• SEARCH ENGINE OPTIMISATION (SEO)

• UNDERSTANDING WORDPRESS WEBSITE (CMS)

• WEBSITE USER INTERFACE (UI) & USER EXPERIENCE (UX)

• WEBSITE OPTIMISATION FOR SEARCH ENGINES (HANDS-ON)

• UNDERSTANDING GOOGLE ANALYTICS FOR MARKETING

 

FULL COURSE DETAILS

➔ REGISTER FOR THIS CREATIVE DIGITAL MARKETING COURSE NOW

BESTSELLER!

PROFESSIONAL CERTIFICATE IN COPYWRITING & CONTENT WRITING

BECOME A PROFESSIONAL WRITER IN JUST 2 DAYS

In this course, participants will learn everything there is to know about the 2 most important kinds of Writing used for Advertising and Digital Marketing, that you will not need to attend another Writing Course again. After you have attended this unique Writing Course, you shall be able to write ANY kind of Content or Advertisement for Digital Marketing with ease and confidence.

This Professional Certificate in Copywriting & Content Writing Course will teach you the 2 kinds of Writing styles that are required in Digital Marketing. This special course focuses on writing for in-bound and out-bound marketing which are the 2 Writing types required to write any kind of Digital Marketing content, may they be for advertisements, blogs, website, or script writing. It is your complete writing course for everything you need to excel in online marketing and is exclusive to us. Please view the Course Content.

When: Starts on Monday
Duration: 2-Day Course
Certification: Professional Certificate Awarded
Capacity: 1 – 12 Participants
Location: KLCC
Fee: Usual: 3,999 | Early Bird: 2,799
Funding: HRDF Claimable & Penjana EIS
Discounts: Student discount available

All You Need To Know In This Exclusive Masterclass

In this 2-Day Masterclass, participants will learn:

DAY 1

FOR OUT-BOUND MARKETING:

  • ADVERTISING PRINCIPLES
  • COPYWRITING
  • ADVERTISEMENT DESIGN
  • PRACTICAL ASSIGNMENT
  • ASSESSMENT OF ASSIGNMENT

DAY 2

FOR IN-BOUND MARKETING:

  • CONTENT MARKETING (BASICS)
  • CONTENT WRITING
  • PRACTICAL ASSIGNMENT
  • ASSESSMENT OF ASSIGNMENT
  • UNDERSTANDING ANALYTICS

 

FULL COURSE DETAILS

UPGRADED COURSE

PROFESSIONAL CERTIFICATE IN COPYWRITING

LEARN PROFESSIONAL COPYWRITING IN ONLY ONE DAY

[UPDATED: THIS COURSE HAS BEEN TOTALLY REVAMPED FOR THE DIGITAL AGE]

A Copywriter writes text or copy to do a specific job, that is, to promote or sell products, or to bring awareness to something in the shortest and quickest possible way. Learn how to write Sales Copy that converts and brings in sales in this special course taught by a trainer who has 35 years’ of Copywriting & Advertising Agency experience.

In this Professional Certificate in Copywriting course you will learn the rules for writing sales copy for advertisements and promotional materials. You will also learn the secrets to writing copy that engages with your audiences, and the common mistakes people make when writing ads who do not have this knowledge. The course also covers Advertising & Marketing Principles and Graphic Design to make the lessons comprehensive and participants shall leave with a fully designed and written advertisement by the end of the course.

When: Starts on Monday
Duration: One-Day Course
Certification: Professional Certificate Awarded
Capacity: 1 – 12 Participants
Location: KLCC
Fee: Usual: 2,299 | Early Bird: 1,799
Funding: HRDF Claimable & Penjana EIS
Discounts: Student discount available

Words Sell

This Copywriting & Design Course for Beginners is specially developed for people who have little to no experience in Copywriting.

Copywriting has been a skill practiced by a select few for centuries. But today with digital marketing and social media platforms encouraging everybody to place ads through them, makes people believe that they are qualified to be copywriters and artists instantly. This is misleading, in fact.

Copywriting is yet a skill that needs to be learned and honed over time. This is a skill and practice that has been in existence for more than a hundred years – there are specific laws and rules in “writing for sales” i.e. Copywriting, – which is different from many other types of writing.

 

The Job of A Copywriter

Copywriter writes text or copy to do a specific job, that is, to promote, sell or bring awareness to something in the shortest and quickest possible way. This is why the Copywriter should also be equipped with the knowledge of Advertising, beginning with Advertising Principles which is also cleverly incorporated in this course as a bonus.

 

Hands-On Experience

The School Of Digital Advertising has specially created this course which is also exclusive to it, for the benefit of people who wish to market and sell online and offline successfully. It is created by Advertising Agency Practitioners, and the course is delivered in a practical format ready for application.

Participants will have a chance to write sales copy during the course to promote their company’s products and services during the Practical Assignment section. Many companies have benefitted from this as they got to write copy within the course and have the trainer assess the copy which they used for their advertisements after the course.

In other words, participants will have an experienced Copywriter and Creative Director who can help guide them to write actual promotional copy (not mock copy) that participants can actually use for their advertisements immediately to run successful ads after the course.

The internet survives on wordsGoogle, Facebook, LinkedIn, Instagram, Twitter, and all other Digital Marketing platforms are only about words and text; sales and marketing communication are about words, and finally, all our daily interactions, are also about words. See how important words are?

This is Copywriting – the ability and flexibility to write on a variety of subjects whether to sell or inform. This is the true and inherent power of Marketing. Be a Wordsmith and make a lot of sales online and offline through better Copywriting. Learn from the specialist in writing in Malaysia.

 

2021 UPDATED COURSE CONTENT:

This Copywriting Course by the School Of Digital Advertising has been totally revamped to include all the lessons, techniques, apps, and tips you need to write any kind of advertisement, post, or promotional material, may they be for digital or traditional marketing. This Copywriting Course is very comprehensive and intensive. It is designed for anyone who wishes to sincerely learn Copywriting the right way. You will also get Free Copywriting Templates and Ebooks in this Course.

 

HERE IS THIS INTENSIVE COPYWRITING COURSE CONTENT:

 

BONUS SECTION: WRITING TOOLS

• Some useful tools and apps will be introduced to you to make your writing journey easier.

 

SECTION 1:  COPYWRITING

• WHAT IS COPYWRITING?

• WHERE IS COPYWRITING USED?

• WHAT IS THE ROLE OF COPYWRITING?

• WHAT IS THE ROLE OF COPYWRITING IN MARKETING?

 

SECTION 2: MARKETING RESEARCH & PLANNING

• HOW TO CREATE A MARKETING OBJECTIVE

• HOW TO IDENTIFY YOUR TARGET AUDIENCE (Very Important)

• HOW TO ANALYSE YOUR COMPETITORS

 

SECTION 3: PRODUCT RESEARCH & PLANNING

• HOW TO IDENTIFY YOUR PRODUCT’S FEATURES & BENEFITS

• HOW TO CONVERT BENEFITS TO HEADLINES?

• HOW TO IDENTIFY YOUR PRODUCTS’ USP (Unique Selling Point / Proposition)

 

SECTION 4:  STRATEGY & MEDIA

• ADVERTISING & MEDIA STRATEGY

• MEDIA SELECTION

• WIIFM? — “What’s In It For Me?”

 

SECTION 5: TIME PROVEN COPYWRITING FORMULAS THAT HAVE GENERATED MILLIONS OF DOLLARS FOR MARKETERS

• (Revealed in class)

 

SECTION 6: WRITING HEADLINES & POWER WORDS

• THE IMPORTANCE OF A GREAT HEADLINE

• ADVERTISING SAMPLES SHOWN & DISCUSSED

• ROLE OF A HEADLINE

• POWER WORDS FOR HEADLINES THAT SELL

• COPYWRITING HACKS

 

SECTION 7: HOW TO WRITE AN ADVERTISEMENT

• ANATOMY OF AN ADVERTISEMENT

• COPYWRITING COMPONENTS

• HOW TO WRITE THE ADVERTISEMENT

• HOW TO WRITE HEADLINES

• HOW TO WRITE SUBHEADLINES

• HOW TO WRITE BODY COPY

• CTA’S — CALL-TO-ACTION STATEMENTS

• CTA’S — CALL-TO-ACTION EXAMPLES

 

SECTION 6: DESIGNING YOUR POST OR ADVERTISEMENT

• Easy Graphic Design class using free design tools to Design Your Advertisement or Post. This is the ONLY Copywriting Course in Malaysia that incorporates Advertisement & Post Design.

 

SECTION 7: ASSIGNMENT

• A Copywriting Assignment will be given to participants to write and design a complete advertisement or post. Your trainer will then give you his assessment of your work. All our past participants have appreciated this section very much.

 

FREE RESOURCES: COPYWRITING TEMPLATES & EBOOKS

• You will be pleasantly surprised by the volume of Copywriting Templates and Samples that will be given to you in this course. You will get many Done-For-You Templates and all you have to do is edit these templates to get your copy off the ground quickly. Further, a few useful Copywriting Ebooks will also be given to you – the sincere Copywriting learner. We are very passionate about Writing and wish to give learners all that we can to help them learn in the shortest possible time.

 

➔ YES! REGISTER ME FOR THIS COPYWRITING COURSE NOW

FAVOURITE

PROFESSIONAL CERTIFICATE IN CONTENT WRITING

LEARN TO WRITE SEARCH ENGINE OPTIMISED BLOGS IN JUST ONE DAY

After you have attended this Content Writing Course, you shall be able to write Content for Websites, Blog Articles, Search Engine Marketing (SEM), and Search Engine Optimised (SEO) Copy that shall help your Content and website rank high on Search Engines to attract sales or subscriptions.

Developed for beginners, this Professional Certificate in Content Writing Course by the School Of Digital Advertising Malaysia, will teach you how to write great Search Engine Optimised (SEO) content for the internet to promote your products and services successfully. The course covers the important components of Keywords Research, how to write content that people will read, and how to provide value in your articles that Search Engines love. This is to make sure that your articles and content is found when people search the internet for the products or services you offer. Content Writing is in-bound marketing, and when you learn to do this well, you can save tons on advertising spend because it is Free, and very effective.

When: Starts on Tuesday
Duration: One-Day Course
Certification: Professional Certificate Awarded
Capacity: 1 – 12 Participants
Location: KLCC
Fee: Usual: 2,299 | Early Bird: 1,799
Funding: HRDF Claimable & Penjana EIS
Discounts: Student discount available

SUBJECTS

MARKETING THROUGH CONTENT WRITING:

  • CONTENT MARKETING (BASICS)
  • CONTENT WRITING
  • PRACTICAL ASSIGNMENT
  • ASSESSMENT OF ASSIGNMENT
  • UNDERSTANDING ANALYTICS

 

FULL COURSE DETAILS

Now you can learn with us offline and online, anywhere, anytime. Please visit the online platform to start your course today.

TRUSTED BY TOP BRANDS

These are some of the companies that have availed our training services. Why not send some of your staff to learn some unique lessons exclusive to us, or come yourself if you own a business?

School Of Digital Advertising - Copywriting & Content Marketing Courses in Malaysia

PARTICIPANTS' REVIEWS

Here are some testimonials from the lovely participants who attended some of our courses. Register for your course today and get ahead in career or business.

The class was extremely useful for my role as a Marketing Manager

I attended the Copywriting and Content Marketing Masterclass by Joy. The class was extremely useful for my role as a Marketing Manager, as it provided me with tips and tools to further enhance my company’s digital advertising potential. Joy’s in-depth knowledge coupled with his 20-over years of experience in various industries makes him the perfect digital advertising guru! – Amalina, Sime Darby Property

It was an excellent course, very detailed and great value-for-money

The trainer went into the nitty-gritty of planning Content Writing and executing it with flair and purpose. Joy Nandy helped simplify and shape our thinking towards writing with heart. It was an excellent course, very detailed and great value-for-money. I liked the in-depth structure covering most common pain-points for writers and Digital Marketing Executives. – Iqa, Petronas

The practical session was very helpful

The SEO explanation was totally shocking to me. To create awareness of our solution to the public, online availability and traffic are most important, and yet there is more to be done to optimize our website to be available for search engines. I am grateful to attend this class and have knowledge over this crucial point. The practical session was very helpful, I can get the trainer’s feedback immediately. – Auni, PERKESO

I would highly recommend the class

I attended the Content Writing for Beginner course and I would highly recommend the class to those who are interested in professional writing. The class was well organized and supported by good training materials. Joy shared a lot of useful experiences and tips to improve individual or company’s marketing strategy. – Husna, Petronas

Mr. Joy really knows what he’s doing

It is hard to identify what the trainer did well, Mr. Joy really knows what he’s doing. The course was extremely beneficial and useful in my line of work. I will practise every tip taught until I become a natural. I liked the informal setting of the class, and the content of the course. – Nurul, Petronas

I am very happy and satisfied with this course

I am very happy and satisfied with this course. This course does not only explain in-depth theory which is fundamental but I can apply immediately despite being a beginner in Marketing. The explanation was very clear and the trainer was able to provide solutions to each of my inquiries. – Auni, PERKESO

The trainer presents very well

The trainer presents very well on how to structure a very good content writing. The manual or “cheat sheet” is very useful and guidance for beginner content writers like me. – Wan, UZMA Oil & Gas

What I liked most about the training is the trainer’s knowledge

What I liked most about the training is the trainer’s knowledge on the topics (Copywriting & Content Writing) and the small group as I enjoyed the up-close-and-personal engagement with the trainer. – Syahnaz, Writer

This course is highly recommended!

This course is highly recommended! Especially if you are new to digital Content Marketing. Not only it improved my writing skills but useful tips were given as to how to enhance my company’s website visibility to target audience. The trainer helped me in stepping out of my writer’s comfort zone to break away from the traditional, corporate writing style. That NO idea, is a silly idea. He also helped me to restructure my sentences and paragraphs better. – Farah, UZMA Oil & Gas

It was a great course

It was a great course and I wish the length of the course can be lengthened a bit. A lot of the concepts and points just need more time to digest. The trainer “unpacked” every concept and explained well about Copywriting & Content Writing. – Faizah, Leap Ed (a Kanaga International Company)

Joy’s reputation precedes him

Joy’s reputation precedes him – an experienced and sublime Copywriter & Content Writer. I benefited immensely from his condensed and conducive lessons/seminars. His course benefited me greatly in adding flair, brevity and poise to my writings, which is exactly his style of writing (he has authored several books under his belt). Joy himself is an experienced and famous Copywriter & Content Writer. His 20 years of experience in the field of Copywriting and Content Writing not only served to galvanize his resolution in helping young and budding talents to flourish but also his passion in adding flair once again into the writer’s community. – Alwin, LLB, Wannabe Copywriter

EASY REGISTRATION

Now it is very easy to register for any of our courses. Here are the simple steps to register for your course today.

1. SELECT COURSE

Step 1: Choose the Course you wish to attend

2. REGISTER

Step 2: Fill out the online Registration Form and Submit

3. PAY FEES

Step 3: Pay your course fee through Bank Transfer

4. CONFIRMATION

Step 4: A payment confirmation receipt and training details will be emailed to you

5. ATTEND CLASS

Step 5: Show up and attend class on your chosen date

THE SODA TEACHING METHODOLOGY

Our courses are specially formulated based on the combination of knowledge and experiences derived from both theory and practical applications that are applied globally. When you learn with us, you shall benefit from the following:

Theory & Practical

All our courses are developed based on theory and practical experience applications

Executive Coaching

Classes can be used to solve your company’s actual advertising & marketing issues and find solutions

Proven Strategies

Proven strategies that have worked on some of the top brands in the world

Assignment

Our courses incorporate Practical Assignments for participants to practice

Assessment

Each participant will receive the assessment of the assignment individually

30 Years Experience

Benefit from more than 30 years of practical experience in Marketing & Advertising

“In today’s digital business age, EVERY company shall need an in-house Writer cum Digital Marketer to create cost-effective Digital Marketing content on a regular basis. This is the future of businesses and marketing.” – Joy Nandy, Founder

SKILLS NEEDED TO CREATE DIGITAL MARKETING CONTENT

In our opinion, based on 30 years of marketing and advertising experience and knowledge, the skills needed by anyone who wishes to run effective and successful marketing and advertising campaigns, should be as illustrated below.

Skills & Knowledge

1. Product & Market Knowledge 95%
2. Marketing & Advertising Knowledge 80%
3. Writing & Communication Skills 78%
4. Digital Marketing Platforms Knowledge 68%
5. Basic Marketing Technology (MarTech) Knowledge 25%
6. Coordinating Online Marketing With Offline Marketing 40%
7. Basic Photography & Design Skills 25%

Design and Copywriting have far more to do with the success of an ad then the media channel.

FREE LESSONS & TIPS

Through our blogs, you can have a better understanding of why we created our courses and how you can apply the knowledge. We also share useful digital marketing information and updates.
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