This Professional Certificate in Creative Digital Marketing Course, exclusively created by The School Of Digital Advertising, has everything companies and businesses need for successful Digital Marketing in Malaysia. This course can be learned and understood by anyone who is earnest in learning these great digital marketing skills and secrets. This course is “Creative” because it teaches you not only digital marketing strategies and platforms but also the most important part of marketing – how to write and design marketing content by yourself. This is the “CREATIVE DIGITAL MARKETER” – he or she is able to perform the A to Z of Marketing. Be one yourself, and be always in demand.
ADVERTISING & COPYWRITING
This cluster of lessons is for Outbound Marketing (Advertising)
• COPYWRITING & DIGITAL COPYWRITING
• GRAPHIC DESIGN
• SOCIAL MEDIA MARKETING
• PRACTICAL ASSIGNMENT
DIGITAL MARKETING & CONTENT WRITING
This cluster of lessons is for Inbound Marketing (Search Engine Marketing)
• DIGITAL MARKETING
• SEARCH ENGINE MARKETING (SEM)
• CONTENT MARKETING
• CONTENT WRITING / BLOG WRITING
• PRACTICAL ASSIGNMENT
SEARCH ENGINE OPTIMISATION (SEO) & ANALYTICS
This cluster of lessons is for Search Engine Optimisation (SEO)
• SEARCH ENGINE OPTIMISATION (SEO)
• UNDERSTANDING WORDPRESS WEBSITE (CMS)
• WEBSITE USER INTERFACE (UI) & USER EXPERIENCE (UX)
• WEBSITE OPTIMISATION FOR SEARCH ENGINES (HANDS-ON)
• UNDERSTANDING GOOGLE ANALYTICS FOR MARKETING
This Professional Certificate in Copywriting & Content Writing Course will teach you the 2 kinds of Writing styles that are required in Digital Marketing. This special course focuses on writing for in-bound and out-bound marketing which are the 2 Writing types required to write any kind of Digital Marketing content, may they be for advertisements, blogs, website, or script writing. It is your complete writing course for everything you need to excel in online marketing and is exclusive to us. Please view the Course Content.
All You Need To Know In This Exclusive Masterclass
In this 2-Day Masterclass, participants will learn:
FOR OUT-BOUND MARKETING:
FOR IN-BOUND MARKETING:
In this Professional Certificate in Copywriting course you will learn the rules for writing sales copy for advertisements and promotional materials. You will also learn the secrets to writing copy that engages with your audiences, and the common mistakes people make when writing ads who do not have this knowledge. The course also covers Advertising & Marketing Principles and Graphic Design to make the lessons comprehensive and participants shall leave with a fully designed and written advertisement by the end of the course.
This Copywriting & Design Course for Beginners is specially developed for people who have little to no experience in Copywriting.
Copywriting has been a skill practiced by a select few for centuries. But today with digital marketing and social media platforms encouraging everybody to place ads through them, makes people believe that they are qualified to be copywriters and artists instantly. This is misleading, in fact.
Copywriting is yet a skill that needs to be learned and honed over time. This is a skill and practice that has been in existence for more than a hundred years – there are specific laws and rules in “writing for sales” i.e. Copywriting, – which is different from many other types of writing.
A Copywriter writes text or copy to do a specific job, that is, to promote, sell or bring awareness to something in the shortest and quickest possible way. This is why the Copywriter should also be equipped with the knowledge of Advertising, beginning with Advertising Principles which is also cleverly incorporated in this course as a bonus.
The School Of Digital Advertising has specially created this course which is also exclusive to it, for the benefit of people who wish to market and sell online and offline successfully. It is created by Advertising Agency Practitioners, and the course is delivered in a practical format ready for application.
Participants will have a chance to write sales copy during the course to promote their company’s products and services during the Practical Assignment section. Many companies have benefitted from this as they got to write copy within the course and have the trainer assess the copy which they used for their advertisements after the course.
In other words, participants will have an experienced Copywriter and Creative Director who can help guide them to write actual promotional copy (not mock copy) that participants can actually use for their advertisements immediately to run successful ads after the course.
The internet survives on words, Google, Facebook, LinkedIn, Instagram, Twitter, and all other Digital Marketing platforms are only about words and text; sales and marketing communication are about words, and finally, all our daily interactions, are also about words. See how important words are?
This is Copywriting – the ability and flexibility to write on a variety of subjects whether to sell or inform. This is the true and inherent power of Marketing. Be a Wordsmith and make a lot of sales online and offline through better Copywriting. Learn from the specialist in writing in Malaysia.
• Some useful tools and apps will be introduced to you to make your writing journey easier.
• WHAT IS COPYWRITING?
• WHERE IS COPYWRITING USED?
• WHAT IS THE ROLE OF COPYWRITING?
• WHAT IS THE ROLE OF COPYWRITING IN MARKETING?
• HOW TO CREATE A MARKETING OBJECTIVE
• HOW TO IDENTIFY YOUR TARGET AUDIENCE (Very Important)
• HOW TO ANALYSE YOUR COMPETITORS
• HOW TO IDENTIFY YOUR PRODUCT’S FEATURES & BENEFITS
• HOW TO CONVERT BENEFITS TO HEADLINES?
• HOW TO IDENTIFY YOUR PRODUCTS’ USP (Unique Selling Point / Proposition)
• ADVERTISING & MEDIA STRATEGY
• MEDIA SELECTION
• WIIFM? — “What’s In It For Me?”
• (Revealed in class)
• THE IMPORTANCE OF A GREAT HEADLINE
• ADVERTISING SAMPLES SHOWN & DISCUSSED
• ROLE OF A HEADLINE
• POWER WORDS FOR HEADLINES THAT SELL
• COPYWRITING HACKS
• ANATOMY OF AN ADVERTISEMENT
• COPYWRITING COMPONENTS
• HOW TO WRITE THE ADVERTISEMENT
• HOW TO WRITE HEADLINES
• HOW TO WRITE SUBHEADLINES
• HOW TO WRITE BODY COPY
• CTA’S — CALL-TO-ACTION STATEMENTS
• CTA’S — CALL-TO-ACTION EXAMPLES
• Easy Graphic Design class using free design tools to Design Your Advertisement or Post. This is the ONLY Copywriting Course in Malaysia that incorporates Advertisement & Post Design.
• A Copywriting Assignment will be given to participants to write and design a complete advertisement or post. Your trainer will then give you his assessment of your work. All our past participants have appreciated this section very much.
• You will be pleasantly surprised by the volume of Copywriting Templates and Samples that will be given to you in this course. You will get many Done-For-You Templates and all you have to do is edit these templates to get your copy off the ground quickly. Further, a few useful Copywriting Ebooks will also be given to you – the sincere Copywriting learner. We are very passionate about Writing and wish to give learners all that we can to help them learn in the shortest possible time.
Developed for beginners, this Professional Certificate in Content Writing Course by the School Of Digital Advertising Malaysia, will teach you how to write great Search Engine Optimised (SEO) content for the internet to promote your products and services successfully. The course covers the important components of Keywords Research, how to write content that people will read, and how to provide value in your articles that Search Engines love. This is to make sure that your articles and content is found when people search the internet for the products or services you offer. Content Writing is in-bound marketing, and when you learn to do this well, you can save tons on advertising spend because it is Free, and very effective.
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