COPYWRITING MALAYSIA, CONTENT WRITING COURSE schoolofdigitaladvertising.com

BY JOY NANDY

Professional Training in Copywriting & Content Marketing

Receive the Best Copywriting, Content Marketing & Content Writing Training in Malaysia

So you wish to market and advertise your products or services online, but not sure how to write and design your ads or content? You are in the right place. We have specially developed several exclusive courses for beginners to Social Media Marketing and Digital Marketing. We teach participants how to write and design professional Digital Marketing content for better engagement and sales from your target audiences. We also introduce and teach you the ideal Digital Marketing platforms to achieve your marketing and advertising goals in a step-by-step hands-on method. These are the only complete Digital Marketing courses that cover Copywriting, Content Writing, Content Marketing, Advertisement & Post Design, and Digital Marketing Techniques that are taught by experienced Advertising Professionals. Scroll down to view our past participants’ reviews and our courses that can help you or your staff excel in Digital Marketing today.

School Of Digital Advertising Logo

Created By Advertising Professionals

COMPANIES WE HAVE TRAINED

These are some of the companies we have trained. Why not send some of your staff too to learn some unique lessons exclusive to us?
Sime-Darby-Property-Logo-720x340
leap-ed
forever living logo

PARTICIPANTS' REVIEWS

Here are some testimonials from the lovely participants who attended some of our courses. Register for your course today and get ahead in career or business.

"Excellent course, very detailed and great value-for-money."

Excellent course, very detailed and great value-for-money

The trainer went into the nitty-gritty of planning Content Writing and executing it with flair and purpose. Joy Nandy helped simplify and shape our thinking towards writing with heart. It was an excellent course, very detailed and great value-for-money. I liked the in-depth structure covering most common pain-points for writers and Digital Marketing Executives. – Iqa (Petronas)
5.0
2019-12-23T19:50:58+08:00
The trainer went into the nitty-gritty of planning Content Writing and executing it with flair and purpose. Joy Nandy helped simplify and shape our thinking towards writing with heart. It was an excellent course, very detailed and great value-for-money. I liked the in-depth structure covering most common pain-points for writers and Digital Marketing Executives. – Iqa (Petronas)
5.0
1

We know our stuff, and you know your stuff

We know our stuff, and you know your stuff. This is why we had a great training session. – Forever Living Products
5.0
2015-11-13T10:36:56+08:00
We know our stuff, and you know your stuff. This is why we had a great training session. – Forever Living Products
5.0
1

I enjoyed the up-close-and-personal engagement with the trainer

What I liked most about the training is the trainer's knowledge on the topics (Copywriting & Content Writing) and the small group as I enjoyed the up-close-and-personal engagement with the trainer. – Syahnaz
5.0
2019-12-13T00:40:36+08:00
What I liked most about the training is the trainer's knowledge on the topics (Copywriting & Content Writing) and the small group as I enjoyed the up-close-and-personal engagement with the trainer. – Syahnaz
5.0
1

Mr Joy really knows what he’s doing

It is hard to identify [what the trainer did well], Mr Joy really knows what he's doing. The course was extremely beneficial and useful in my line of work. I will practise every tip taught until I become a natural. I liked the informal setting of the class, and the content of the course. – Nurul (Petronas)
5.0
2019-12-23T20:00:34+08:00
It is hard to identify [what the trainer did well], Mr Joy really knows what he's doing. The course was extremely beneficial and useful in my line of work. I will practise every tip taught until I become a natural. I liked the informal setting of the class, and the content of the course. – Nurul (Petronas)
5.0
1

A very good lecturer

A very good lecturer, explained everything we asked. – Carmen
5.0
2019-12-02T00:46:43+08:00
A very good lecturer, explained everything we asked. – Carmen
5.0
1

It was a great course…

It was a great course and I wish the length of the course can be lengthened a bit. A lot of the concepts and points just need more time to digest. [The trainer] "unpacked" every concept and explained well about Copywriting & Content Writing. – Faizah (Leap Ed - a Kanaga International Company)
5.0
2019-12-13T00:31:25+08:00
It was a great course and I wish the length of the course can be lengthened a bit. A lot of the concepts and points just need more time to digest. [The trainer] "unpacked" every concept and explained well about Copywriting & Content Writing. – Faizah (Leap Ed - a Kanaga International Company)
5.0
1

OUR BESTSELLERS

Here are some of our popular courses that companies have sent their staff to be up skilled in. Why not send some of your staff too, or register yourself? We will teach you the skills as practiced by professional advertising agencies.

COPYWRITING & CONTENT MARKETING MASTERCLASS

STARTS EVERY MONDAY | 2-DAY COURSE

COPYWRITING & CONTENT MARKETING www.schoolofdigitaladvertising.com

WHAT YOU WILL LEARN

In this Copywriting & Content Marketing Masterclass you will learn the fundamentals of Advertising and how to write sales copy for advertisements the professional way. You also learn the secrets to writing copy that engages with your audiences, and the common mistakes people make when writing ads who do not have this knowledge. In the Content Marketing section you will learn the purpose of Content Marketing and how to bring traffic to your website or products and services through the production of various content as your Digital Marketing strategy.

 

COURSE OUTLINE:

DAY 1

COPYWRITING:

• ADVERTISING PRINCIPLES
• COPYWRITING
• ADVERTISEMENT DESIGN
• PRACTICAL ASSIGNMENT

• ASSESSMENT OF ASSIGNMENT

 

DAY 2

CONTENT MARKETING:

• CONTENT MARKETING
• CONTENT WRITING
• PRACTICAL ASSIGNMENT
• ASSESSMENT OF CONTENT

 

COPYWRITING & CONTENT WRITING MASTERCLASS

STARTS EVERY THURSDAY | 2-DAY COURSE

COPYWRITING & CONTENT WRITING

WHAT YOU WILL LEARN

This Copywriting & Content Writing Course is developed to teach you the two kinds of writing styles that are required in Digital Marketing. This special course focuses on writing for in-bound and out-bound marketing which are the two writing types required to write any kind of Digital Marketing content may they be for advertisements or blogs, website, and script writing. It is your complete writing course for everything you need to excel in online marketing and is exclusive to us.

 

COURSE OUTLINE:

DAY 1

COPYWRITING:

• ADVERTISING PRINCIPLES
• COPYWRITING
• ADVERTISEMENT DESIGN
• PRACTICAL ASSIGNMENT

• ASSESSMENT OF ASSIGNMENT

 

 

DAY 2

CONTENT WRITING:

• CONTENT MARKETING (BASICS)
• CONTENT WRITING
• PRACTICAL ASSIGNMENT
• ASSESSMENT OF ASSIGNMENT

 

COPYWRITING FOR BEGINNERS

EVERY MON & THURS | ONE-DAY COURSE

COPYWRITING MALAYSIA - schoolofdigitaladvertising.com

WHAT YOU WILL LEARN

In this Copywriting for Beginners Course you will learn the rules for writing sales copy for advertisements and promotional materials. You also learn the secrets to writing copy that engages with your audiences, and the common mistakes people make when writing ads who do not have this knowledge. The course also covers Advertising Principles and Advertisement Design to make the lesson comprehensive and complete.

 

COURSE OUTLINE:

COPYWRITING FOR BEGINNERS:

• ADVERTISING PRINCIPLES
• COPYWRITING
• ADVERTISEMENT DESIGN
• PRACTICAL ASSIGNMENT

• ASSESSMENT OF ASSIGNMENT

 

MORE REVIEWS

Read more participants’ reviews.

I especially liked the Copywriting part

I especially liked the copywriting part of the course. – Seiw Lei
5.0
2018-01-14T03:03:56+08:00
I especially liked the copywriting part of the course. – Seiw Lei
5.0
1

I liked that the course was very practical

I liked that the course was very practical. I would recommend extending the days of the course. – Suchi
5.0
2018-01-15T15:34:41+08:00
I liked that the course was very practical. I would recommend extending the days of the course. – Suchi
5.0
1

There were simple points to understand how advertising works

The course had practical stuff for both visual and Copywriting parts.  There were simple points to understand how advertising works. I would rather the Copywriting session has more time and practical. – Pei Yee
5.0
2018-01-15T15:31:48+08:00
The course had practical stuff for both visual and Copywriting parts.  There were simple points to understand how advertising works. I would rather the Copywriting session has more time and practical. – Pei Yee
5.0
1

The trainer was friendly and humble in teaching

The trainer did specifically well in the explanation of the subjects. He was also friendly and humble in teaching. – Muhammad
5.0
2019-12-13T00:54:33+08:00
The trainer did specifically well in the explanation of the subjects. He was also friendly and humble in teaching. – Muhammad
5.0
1

The feedback was specifically for me

I have attended many courses and seminars, this is the first time that I have received feedback from a trainer which was specifically for me and not the whole group because of the one-to-one attention by the trainer. – Faizah (Leap Ed - a Kanaga International Company)
5.0
2019-12-13T01:02:51+08:00
I have attended many courses and seminars, this is the first time that I have received feedback from a trainer which was specifically for me and not the whole group because of the one-to-one attention by the trainer. – Faizah (Leap Ed - a Kanaga International Company)
5.0
1

You will get your money’s worth from procuring SODA’s services

Joy Nandy's reputation precedes him - an experienced and sublime Copywriter & Content Writer. I benefited immensely from his condensed and conducive lessons/seminars. His course benefited me greatly in adding flair, brevity and poise to my writings, which is exactly his style of writing (he has authored several books under his belt).

Joy himself is an experienced and famous Copywriter & Content Writer. His 20 years of experience in the field of Copywriting and Content Writing not only served to galvanize his resolution in helping young and budding talents to flourish but also his passion in adding flair once again into the writer's community.

Joy's humbleness and enthusiasm in sharing his knowledge made him an amiable tutor/sensei that wants nothing but the best of you. His international outlook and openness to dialogue made attending his sessions a breath of fresh air. Additionally, his meticulous and utmost kind assistant, Deborah adds another dynamic to his sessions.

Overall, you will get your money's worth from procuring SODA's services. Joy is amiable and sublime not only as a tutor but also a good friend. – Alwin, LLB
5.0
2019-12-02T00:34:59+08:00
Joy Nandy's reputation precedes him - an experienced and sublime Copywriter & Content Writer. I benefited immensely from his condensed and conducive lessons/seminars. His course benefited me greatly in adding flair, brevity and poise to my writings, which is exactly his style of writing (he has authored several books under his belt). Joy himself is an experienced and famous Copywriter & Content Writer. His 20 years of experience in the field of Copywriting and Content Writing not only served to galvanize his resolution in helping young and budding talents to flourish but also his passion in adding flair once again into the writer's community. Joy's humbleness and enthusiasm in sharing his knowledge made him an amiable tutor/sensei that wants nothing but the best of you. His international outlook and openness to dialogue made attending his sessions a breath of fresh air. Additionally, his meticulous and utmost kind assistant, Deborah adds another dynamic to his sessions. Overall, you will get your money's worth from procuring SODA's services. Joy is amiable and sublime not only as a tutor but also a good friend. – Alwin, LLB
5.0
1

There was a lot of extra knowledge and extra information

There was a lot of extra knowledge and extra information (that was taught in the course). What I liked most about the course are the detail explanations and the hands-on work. – Megana
5.0
2018-01-14T03:28:23+08:00
There was a lot of extra knowledge and extra information (that was taught in the course). What I liked most about the course are the detail explanations and the hands-on work. – Megana
5.0
1

5 WAYS COMPANIES CAN BENEFIT THROUGH OUR TRAINING

There are many ways a company can benefit by training its staff in Copywriting, Content Marketing and Digital Advertising as a whole. Here are 5 ways you can benefit by sending your staff to our training programmes.

1. SAVE MONEY

You will save a lot of money on a Digital Marketing Agency’s fee which are expensive and on-going

2. A BETTER JOB

Your staff will surely do a better job at communicating and selling your products and services because they have a better understanding

3. CONTENT CREATION

Your staff can easily create content within your company that can be used for digital marketing and selling

4. FOSTER TEAMWORK

Foster teamwork among your staff when they are involved in fun brainstorming sessions to create content for the company

5. ETHOS & ETHICS

Because your company’s content is created by your staff, your company’s ethos and ethics will also shine through the content created
www.schoolofdigitaladvertising.com

THE SODA DIFFERENCE

WHY YOU TOO SHOULD TRAIN WITH THE SCHOOL OF DIGITAL ADVERTISING

The School Of Digital Advertising’s courses are not the same as any other because they are organically created by experienced Advertising Professionals with years of practical and theoretical experience, and from listening to the needs of companies and individuals. This is why others have often copied our Course Contents, but they are never equalled.

 

Unlike many other courses in Malaysia, the courses developed at The School Of Digital Advertising are created by Advertising & Marketing Professionals with close to 30 years of experience, and aims to teach people who have little to no background in Marketing, Advertising and Public Relations (PR) to become Digital Marketing Specialists themselves.

 

When you choose to Learn@SchoolOfDigitalAdvertising (that’s our email address by the way), you shall be choosing lessons that are unique and useful for life. And this is the SODA DIFFERENCE. Make it your choice and do not regret by selecting a course that can be outdated the very next day.

“In today’s Digital Business World, EVERY company will need an In-House Copywriter & Digital Advertising Specialist to create Digital Marketing content on a regular basis.” – Joy Nandy (Founder)

Evergreen Knowledge

We specialise in the “non-moving parts” in Digital Marketing, that is, the soft skills required to develop Advertising Campaigns that resonate with your Target Audiences that can lead them to engage with what you advertise online. These are the parts that are “evergreen”, because they are not dependent on any digital marketing or digital advertising platform which change daily. Therefore, the knowledge acquired through our courses can be used by a learner throughout his or her life in any chosen field of work. We specialise in Copywriting and Content Writing of your Marketing and Advertising materials that your Target Audience shall “see, read and respond” – which is the most important part in any Marketing and Advertising initiative. Take this all-important activity of Marketing & Advertising in-house and thrive in Digital Marketing today.

Save Money

Learning these skills can help a company save a lot of money on design and digital marketing agency fees in the long run as companies must post meaningful and valuable content online each day to remain relevant, and this requires “writing”. We combine experience and knowledge drawn from both traditional and digital advertising and offer volumes of knowledge and technical know-how in easy-to-understand beginner-level courses to companies and individuals. Our practical courses allow participants to apply these skills to their businesses immediately to achieve success in marketing and advertising. By learning to Write and Design your own Digital Marketing Content not only saves you money but also allows for your company’s ethos and philosophies to shine through since they are done by your own staff who understands them well.
schoolofdigitaladvertising.com - cavendish London
Through our partnership with Cavendish International London, participants can opt to receive a second Certificate of Completion for every course completed with us from a recognised United Kingdom Institute that will further enhance your career prospects. Cavendish offers various Marketing, Advertising and other online courses if you wish to learn more.

SKILLS NEEDED TO CREATE DIGITAL MARKETING CONTENT

In our opinion, based on almost thirty years of marketing and advertising experience and knowledge, the skills needed by anyone who wishes to run effective and successful marketing and advertising campaigns, should be as illustrated below.
1. Product & Market Knowledge
2. Marketing & Advertising Knowledge
3. Writing & Communication Skills
4. Digital Marketing Platforms Knowledge
5. Coordinating Online Marketing With Offline Marketing
6. Basic Photography & Design Skills
  • Digital Advertisers Without Communication Skills
  • Digital Advertisers With Communication Skills
  • Chart shows number of direct digital advertisers who DO NOT have Copywriting or Communication skills vs those who do.
Design and Copywriting have far more to do with the success of an ad then the media channel.
The craze for Digital Marketing has to be well understood. It is not the highest in priority because it is merely an understanding of the buttons and functions on a website, and what they can do for us. This can be taught and understood by anybody in a day. These platforms are all made-easy for everyone to understand and use, or they will not be in business. However, the more important part is, what shall we “say” through these digital marketing platforms, is something that has be learned and honed over time. It is a skill to learn and develop through regular practice, and this is the very part, – the words we say in our advertising campaigns, social media posts, and blogs are what our potential customers will read and react to. These are the skills that are all-important in marketing and advertising – Communication Skills. This is what SODA specialises in and aims to equip learners with the right skills for Digital Marketing success. The skills learned here are the very skills you will need for life, and they will never change, unlike the marketing platforms themselves.

COMPANIES NEED TO TRAIN STAFF IN DIGITAL MARKETING SKILLS TO SAVE MONEY

Don’t be left behind. At the rate everything is going digital, no one has a choice but to embrace digital technology and marketing. Let us share with you what we have learned in Digital Marketing and Content Marketing, so that you too can benefit from their advantages. By training your staff in Digital Marketing techniques, can save you and your company lots on third-party agency fees, whilst creating a more fun atmosphere at work. We are able to tailor-make a course just for your company’s marketing goals. Get in touch today to let us know what your goals are – and we will come up with a course just for you.

PERSONALISED ATTENTION

The trainer has lecturing experience from London and is aware of the importance of providing individual attention to participants and students, and this is what you can expect out of our training courses.

BLOGS & UPDATES

Through our blogs, you can have a better understanding of why we created our courses and how you can apply the knowledge. We also share useful digital marketing information and updates.
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