9 Good Reasons To Train Your Staff In Content Writing

Content Writing Course Training Malaysia by schoolofdigitaladvertising.com
Content Writing & Content Marketing is the most effective and free way to market products and services as a Digital Marketing strategy.

 

Companies and Marketing Managers everywhere are realising the truth of the statement below by Google:

 

Blogging or “writing” is the ultimate way to drive traffic to your website, and as a Search Engine Optimisation (SEO) strategy – Google

 

Why Content Writing & Content Marketing is the best Digital Marketing Strategy?

 

There are many reasons why Content Marketing outweighs all other forms of Digital Marketing Strategies, such as, digital advertising.

 

Here’s an extract from one of the blogs from jointviews.com, which explains Content Marketing rather succinctly:

 

Power of Content Marketing

 

Content has proven to be a successful strategy no matter what the business or vertical. Marketers are beginning to realize the value of a planned and well executed marketing strategy. In fact, in a recent study conducted, content marketing well surpassed several marketing activities like social media marketing, SEO and paid advertising.The reason why content marketing is considered a valuable tool is due its versatility and its ability to reach. By delivering custom-made content to your customers, you not only make the customer feel better about the company and build stronger relationships, but also increase the inbound traffic to your site. It is also a great way to increase brand awareness and pull in unexpected customers. And best of all, it is the most cost-effective form of marketing, when compared to other alternative forms of marketing.

 

The Future

 

It is hard to deny the fact that content marketing is the next big thing in digital marketing. It is expected to overtake different marketing avenues like social media marketing. Content that is tailored to meet the marketing needs and is designed to lure the target customers is slated to rule the roost in future. In this generation of smartphones and unlimited Internet, where we are bombarded with information, the challenge lies in making you stand out. And this task can be trusted to content marketing. Companies with a proper content marketing strategy in place are expected to generate more leads in comparison to others.

 

Tips & Tricks

 

Long blog posts with high-quality and detailed content will be the future. With the Internet world overloaded with poor quality content, such kind of quality blogs and articles will certainly work wonders. Don’t limit your blog posts with just content. Pep them up with videos. Yes! Videos in blog posts will improve the learning experience and will create a dedicated group that will come back for more. Content marketing with the use of infographics and instructographics is a sure shot way to hit the bull’s eye. Publishing infographics that stand out on a regular basis will be a successful content marketing strategy. The basic idea should be to focus on making an impact rather than just making noise. To sum it up, content marketing is a powerful approach to promote your business online. Quality content can be in any form. Be it in blogs, videos, infographics or articles, it is an efficient and cost-effective way to make your presence felt on the Internet.

 

Here are the 10 Reasons To Train Your Staff In Content Writing:

 

1. It is Free

Blogging is a free tool that is available on most websites that companies can use to promote their services and products.

 

2. You are in control of the content and distribution

From the beginning to the end, you are in control of what goes into your story, or not. You have the editorial and publishing power to inform people exactly what you want your audiences to know, and when they need to know.

 

3. Your articles and blogs last forever (unlike digital ads)

Digital advertisements last for the duration that you set the ad campaign, however, your blogs last a lifetime on the internet. This works better because whenever people search for your product or services online, even years later – they may still find you, unlike an expired ad.

 

4. Google ranks original and meaningful articles high on its search engine

Google loves and appreciates original and meaningful content. They prefer us to write articles that can rank on their first page, organically, instead of those who take the shortcut and place ads on the first page.

 

5. Unlike digital ads, your article remains on the internet forever for people to find

As stated earlier, your articles and advertorials last on the internet for as long as you want them. If you wish to update or change an article, you can do that too. The advantage of having your content on the internet permanently is the chance that your article may be picked up by someone searching for your product or service anytime in the present and future.

 

6. People trusts meaningful ‘stories’ instead of advertisements in this age

In this digital age where people have access to any kind of information, they prefer truth and compassion in our communication. The audiences have become wiser now, and they want mature content. They want meaningful stories of our products, companies, and personalities. Blogs are perfect for storytelling, and Storytelling sells today.

 

7. You have more time to write details on your company, services, or products

Again, unlike paid advertisements, you have more space and time to sell your services through elaborate explanations of your company and products through blogs.

 

8. You have the flexibility to write content on Current Trends using appropriate ‘keywords’ and ‘keyphrases’ to be found on the internet

Keywords are the most important part of any article and blog online. This is where the magic happens. You can learn about Keyword planning and use in our Content Superstars Masterclass.

 

9. You get to insert ‘keywords’ and ‘tags’ in your blogs to be found easily on search engines

This is another very important part that many people do not teach because it involves the website. You need to insert the appropriate Keywords as Tags in your blog’s SEO (Search Engine Optimisation) settings. If this is not done properly, the entire effort of writing a wonderful article is a useless effort because this article will never be found on search engines. We also teach how to do this in our Content Superstars Masterclass.

 

Writing is a skill for life

 

At The School Of Digital Advertising, we offer many courses on Digital Marketing & Digital Advertising, many of them involve learning the tools available on a particular website which is necessary. But learning the ‘writing skill’, is an asset for life. Once you learn the rule of writing for the various different media and objectives, is a skill that remains with you forever, available for use at anytime.

 

Companies training their staff in Content Writing

 

There is a growing trend where companies have realised the importance of Content Marketing & Content Writing and are offering Content Marketing & Content Writing training for their HOD’s, Brand Managers, and Sales & Marketing staff. This move is in the right direction because a company’s full-time staff will know of the company’s services, products, ethos and ethics to write and express them better compared to a hired external writer. Staff of companies may not only ‘write’ content for their company’s products and services, but they can also make in-house videos (Content Marketing) using their smartphones. Using videos to run Recruitment ads for a company is also an effective way to reach out to potential candidates. All these can be done by a company’s in-house marketing department staff that will help save a lot of money on third-party fees.

 

Training your company staff in Content Writing & Content Marketing

 

From the many enquiries we get by companies requesting in-house training for our various courses, our Content Marketing & Content Writing Courses seem to gain popularity.

 

The School Of Digital Advertising is pleased to offer companies in-house training on Content Marketing & Content Writing for their staff. The more staff who writes and shares about a company, the more the brand shall be heard. A company can use its own staff to start a following for its brand or products when staff know the Rules and Techniques for effective Content Marketing & Content Writing.

 

To find out more about our in-house company training, please email us Today. Please view our latest course – Content Superstars Masterclass.

 

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Copywriting Courses Malaysia – View Details

COPYWRITING FOR BEGINNERS COURSE MALAYSIA - schoolofdigitaladvertising.com

Copywriting Course for Beginners with Practical

COPYWRITING & CONTENT WRITING COURSE

Copywriting & Content Writing Masterclass (with Practical)

COPYWRITING & CONTENT MARKETING www.schoolofdigitaladvertising.com

Copywriting & Content Marketing Masterclass (with Practical)

Reviews

We know our stuff, and you know your stuff

We know our stuff, and you know your stuff. This is why we had a great training session. – Forever Living Products
5.0
2015-11-13T10:36:56+08:00
We know our stuff, and you know your stuff. This is why we had a great training session. – Forever Living Products

I especially liked the Copywriting part

I especially liked the copywriting part of the course. – Seiw Lei
5.0
2018-01-14T03:03:56+08:00
I especially liked the copywriting part of the course. – Seiw Lei

There was a lot of extra knowledge and extra information

There was a lot of extra knowledge and extra information (that was taught in the course). What I liked most about the course are the detail explanations and the hands-on work. – Megana
5.0
2018-01-14T03:28:23+08:00
There was a lot of extra knowledge and extra information (that was taught in the course). What I liked most about the course are the detail explanations and the hands-on work. – Megana

There were simple points to understand how advertising works

The course had practical stuff for both visual and Copywriting parts.  There were simple points to understand how advertising works. I would rather the Copywriting session has more time and practical. – Pei Yee
5.0
2018-01-15T15:31:48+08:00
The course had practical stuff for both visual and Copywriting parts.  There were simple points to understand how advertising works. I would rather the Copywriting session has more time and practical. – Pei Yee

I liked that the course was very practical

I liked that the course was very practical. I would recommend extending the days of the course. – Suchi
5.0
2018-01-15T15:34:41+08:00
I liked that the course was very practical. I would recommend extending the days of the course. – Suchi

You will get your money’s worth from procuring SODA’s services

Joy Nandy's reputation precedes him - an experienced and sublime Copywriter & Content Writer. I benefited immensely from his condensed and conducive lessons/seminars. His course benefited me greatly in adding flair, brevity and poise to my writings, which is exactly his style of writing (he has authored several books under his belt). Joy himself is an experienced and famous Copywriter & Content Writer. His 20 years of experience in the...
5.0
2019-12-02T00:34:59+08:00
Joy Nandy's reputation precedes him - an experienced and sublime Copywriter & Content Writer. I benefited immensely from his condensed and conducive lessons/seminars. His course benefited me greatly in adding flair, brevity and poise to my writings, which is exactly his style of writing (he has authored several books under his belt). Joy himself is an experienced and famous Copywriter & Content Writer. His 20 years of experience in the field of Copywriting and Content Writing not only served to galvanize his resolution in helping young and budding talents to flourish but also his passion in adding flair once again into the writer's community. Joy's humbleness and enthusiasm in sharing his knowledge made him an amiable tutor/sensei that wants nothing but the best of you. His international outlook and openness to dialogue made attending his sessions a breath of fresh air. Additionally, his meticulous and utmost kind assistant, Deborah adds another dynamic to his sessions. Overall, you will get your money's worth from procuring SODA's services. Joy is amiable and sublime not only as a tutor but also a good friend. – Alwin, LLB

A very good lecturer

A very good lecturer, explained everything we asked. – Carmen
5.0
2019-12-02T00:46:43+08:00
A very good lecturer, explained everything we asked. – Carmen

It was a great course…

It was a great course and I wish the length of the course can be lengthened a bit. A lot of the concepts and points just need more time to digest. [The trainer] "unpacked" every concept and explained well about Copywriting & Content Writing. – Faizah (Leap Ed - a Kanaga International Company)
5.0
2019-12-13T00:31:25+08:00
It was a great course and I wish the length of the course can be lengthened a bit. A lot of the concepts and points just need more time to digest. [The trainer] "unpacked" every concept and explained well about Copywriting & Content Writing. – Faizah (Leap Ed - a Kanaga International Company)

I enjoyed the up-close-and-personal engagement with the trainer

What I liked most about the training is the trainer's knowledge on the topics (Copywriting & Content Writing) and the small group as I enjoyed the up-close-and-personal engagement with the trainer. – Syahnaz
5.0
2019-12-13T00:40:36+08:00
What I liked most about the training is the trainer's knowledge on the topics (Copywriting & Content Writing) and the small group as I enjoyed the up-close-and-personal engagement with the trainer. – Syahnaz

The trainer was friendly and humble in teaching

The trainer did specifically well in the explanation of the subjects. He was also friendly and humble in teaching. – Muhammad
5.0
2019-12-13T00:54:33+08:00
The trainer did specifically well in the explanation of the subjects. He was also friendly and humble in teaching. – Muhammad

The feedback was specifically for me

I have attended many courses and seminars, this is the first time that I have received feedback from a trainer which was specifically for me and not the whole group because of the one-to-one attention by the trainer. – Faizah (Leap Ed - a Kanaga International Company)
5.0
2019-12-13T01:02:51+08:00
I have attended many courses and seminars, this is the first time that I have received feedback from a trainer which was specifically for me and not the whole group because of the one-to-one attention by the trainer. – Faizah (Leap Ed - a Kanaga International Company)

Excellent course, very detailed and great value-for-money

The trainer went into the nitty-gritty of planning Content Writing and executing it with flair and purpose. Joy Nandy helped simplify and shape our thinking towards writing with heart. It was an excellent course, very detailed and great value-for-money. I liked the in-depth structure covering most common pain-points for writers and Digital Marketing Executives. – Iqa (Petronas)
5.0
2019-12-23T19:50:58+08:00
The trainer went into the nitty-gritty of planning Content Writing and executing it with flair and purpose. Joy Nandy helped simplify and shape our thinking towards writing with heart. It was an excellent course, very detailed and great value-for-money. I liked the in-depth structure covering most common pain-points for writers and Digital Marketing Executives. – Iqa (Petronas)

Mr Joy really knows what he’s doing

It is hard to identify [what the trainer did well], Mr Joy really knows what he's doing. The course was extremely beneficial and useful in my line of work. I will practise every tip taught until I become a natural. I liked the informal setting of the class, and the content of the course. – Nurul (Petronas)
5.0
2019-12-23T20:00:34+08:00
It is hard to identify [what the trainer did well], Mr Joy really knows what he's doing. The course was extremely beneficial and useful in my line of work. I will practise every tip taught until I become a natural. I liked the informal setting of the class, and the content of the course. – Nurul (Petronas)
5.0
13
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