Content Writing & Content Marketing is the most effective and free way to market products and services as a Digital Marketing strategy.
Companies and Marketing Managers everywhere are realising the truth of the statement below by Google:
Blogging or “writing” is the ultimate way to drive traffic to your website, and as a Search Engine Optimisation (SEO) strategy – Google
Why Content Writing & Content Marketing is the best Digital Marketing Strategy?
There are many reasons why Content Marketing outweighs all other forms of Digital Marketing Strategies, such as, digital advertising.
Here’s an extract from one of the blogs from jointviews.com, which explains Content Marketing rather succinctly:
Power of Content Marketing
Content has proven to be a successful strategy no matter what the business or vertical. Marketers are beginning to realize the value of a planned and well executed marketing strategy. In fact, in a recent study conducted, content marketing well surpassed several marketing activities like social media marketing, SEO and paid advertising.The reason why content marketing is considered a valuable tool is due its versatility and its ability to reach. By delivering custom-made content to your customers, you not only make the customer feel better about the company and build stronger relationships, but also increase the inbound traffic to your site. It is also a great way to increase brand awareness and pull in unexpected customers. And best of all, it is the most cost-effective form of marketing, when compared to other alternative forms of marketing.
It is hard to deny the fact that content marketing is the next big thing in digital marketing. It is expected to overtake different marketing avenues like social media marketing. Content that is tailored to meet the marketing needs and is designed to lure the target customers is slated to rule the roost in future. In this generation of smartphones and unlimited Internet, where we are bombarded with information, the challenge lies in making you stand out. And this task can be trusted to content marketing. Companies with a proper content marketing strategy in place are expected to generate more leads in comparison to others.
Tips & Tricks
Long blog posts with high-quality and detailed content will be the future. With the Internet world overloaded with poor quality content, such kind of quality blogs and articles will certainly work wonders. Don’t limit your blog posts with just content. Pep them up with videos. Yes! Videos in blog posts will improve the learning experience and will create a dedicated group that will come back for more. Content marketing with the use of infographics and instructographics is a sure shot way to hit the bull’s eye. Publishing infographics that stand out on a regular basis will be a successful content marketing strategy. The basic idea should be to focus on making an impact rather than just making noise. To sum it up, content marketing is a powerful approach to promote your business online. Quality content can be in any form. Be it in blogs, videos, infographics or articles, it is an efficient and cost-effective way to make your presence felt on the Internet.
Here are the 10 Reasons To Train Your Staff In Content Writing:
1. It is Free
Blogging is a free tool that is available on most websites that companies can use to promote their services and products.
2. You are in control of the content and distribution
From the beginning to the end, you are in control of what goes into your story, or not. You have the editorial and publishing power to inform people exactly what you want your audiences to know, and when they need to know.
3. Your articles and blogs last forever (unlike digital ads)
Digital advertisements last for the duration that you set the ad campaign, however, your blogs last a lifetime on the internet. This works better because whenever people search for your product or services online, even years later – they may still find you, unlike an expired ad.
4. Google ranks original and meaningful articles high on its search engine
Google loves and appreciates original and meaningful content. They prefer us to write articles that can rank on their first page, organically, instead of those who take the shortcut and place ads on the first page.
5. Unlike digital ads, your article remains on the internet forever for people to find
As stated earlier, your articles and advertorials last on the internet for as long as you want them. If you wish to update or change an article, you can do that too. The advantage of having your content on the internet permanently is the chance that your article may be picked up by someone searching for your product or service anytime in the present and future.
6. People trusts meaningful ‘stories’ instead of advertisements in this age
In this digital age where people have access to any kind of information, they prefer truth and compassion in our communication. The audiences have become wiser now, and they want mature content. They want meaningful stories of our products, companies, and personalities. Blogs are perfect for storytelling, and Storytelling sells today.
7. You have more time to write details on your company, services, or products
Again, unlike paid advertisements, you have more space and time to sell your services through elaborate explanations of your company and products through blogs.
8. You have the flexibility to write content on Current Trends using appropriate ‘keywords’ and ‘keyphrases’ to be found on the internet
Keywords are the most important part of any article and blog online. This is where the magic happens. You can learn about Keyword planning and use in our Content Superstars Masterclass.
9. You get to insert ‘keywords’ and ‘tags’ in your blogs to be found easily on search engines
This is another very important part that many people do not teach because it involves the website. You need to insert the appropriate Keywords as Tags in your blog’s SEO (Search Engine Optimisation) settings. If this is not done properly, the entire effort of writing a wonderful article is a useless effort because this article will never be found on search engines. We also teach how to do this in our Content Superstars Masterclass.
Writing is a skill for life
At The School Of Digital Advertising, we offer many courses on Digital Marketing & Digital Advertising, many of them involve learning the tools available on a particular website which is necessary. But learning the ‘writing skill’, is an asset for life. Once you learn the rule of writing for the various different media and objectives, is a skill that remains with you forever, available for use at anytime.
Companies training their staff in Content Writing
There is a growing trend where companies have realised the importance of Content Marketing & Content Writing and are offering Content Marketing & Content Writing training for their HOD’s, Brand Managers, and Sales & Marketing staff. This move is in the right direction because a company’s full-time staff will know of the company’s services, products, ethos and ethics to write and express them better compared to a hired external writer. Staff of companies may not only ‘write’ content for their company’s products and services, but they can also make in-house videos (Content Marketing) using their smartphones. Using videos to run Recruitment ads for a company is also an effective way to reach out to potential candidates. All these can be done by a company’s in-house marketing department staff that will help save a lot of money on third-party fees.
Training your company staff in Content Writing & Content Marketing
From the many enquiries we get by companies requesting in-house training for our various courses, our Content Marketing & Content Writing Courses seem to gain popularity.
The School Of Digital Advertising is pleased to offer companies in-house training on Content Marketing & Content Writing for their staff. The more staff who writes and shares about a company, the more the brand shall be heard. A company can use its own staff to start a following for its brand or products when staff know the Rules and Techniques for effective Content Marketing & Content Writing.