Copywriting for Beginners

A Copywriting Course can benefit any business owner and company.

Copywriting has been a skill practiced by a select few. But today with social media platforms encouraging everybody to place ads through them, making everybody believe that he or she is a qualified copywriter and artist, has been misleading, in fact. It is yet a skill that needs to be learned. This is a skill and practice that has been in existence for centuries – there are specific laws and rules to “writing for sales” i.e. Copywriting, – which is different from many other types of writing.

A Copywriter writes text or copy to do a specific job, that is to promote, sell or bring awareness to something in the shortest and quickest possible way.

The idea is to use as many strategic words as possible that the target audience can relate. In the digital world, we have to also choose words that are ‘keywords’ so that when people are searching for such words, our websites show up to them.

Similarly, there are several other considerations and words selections, sentence structures, etc. that we have to learn before we can write copy that sell.

The School Of Digital Advertising has specially created this course which is also exclusive to it, for the benefit of people who wish to market and sell online and offline. It is created by advertising agency practitioners, and the course is delivered in a practical format ready for application.

The internet survives on words, Google is only about words and text, coding is about words; sales, marketing and communication are about words, and finally, all our daily interactions, are also about words.

This is Copywriting – the ability and flexibility to write on a variety of things and subjects whether to sell or inform. This is the true and inherent power of Marketing. Be a Wordsmith.

Check out our Copywriting for Beginners Course and Register Today.

Excellent course, very detailed and great value-for-money

The trainer went into the nitty-gritty of planning Content Writing and executing it with flair and purpose. Joy Nandy helped simplify and shape our thinking towards writing with heart. It was an excellent course, very detailed and great value-for-money. I liked the in-depth structure covering most common pain-points for writers and Digital Marketing Executives. – Iqa (Petronas)

You will get your money’s worth from procuring SODA’s services

Joy Nandy's reputation precedes him - an experienced and sublime Copywriter & Content Writer. I benefited immensely from his condensed and conducive lessons/seminars. His course benefited me greatly in adding flair, brevity and poise to my writings, which is exactly his style of writing (he has authored several books under his belt). Joy himself is an experienced and famous Copywriter & Content Writer. His 20 years of experience in the...

Mr Joy really knows what he’s doing

It is hard to identify [what the trainer did well], Mr Joy really knows what he's doing. The course was extremely beneficial and useful in my line of work. I will practise every tip taught until I become a natural. I liked the informal setting of the class, and the content of the course. – Nurul (Petronas)