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How to Become a Copywriter in Malaysia in 2020 – 7 Lessons

Copywriting & Content Writing Course Malaysia

7 COPYWRITING LESSONS FROM A SEASONED COPYWRITER

 

There are a couple of blogs in Malaysia providing information on this topic, but none of them explains this topic well enough for someone who has absolutely no idea on this topic but has a desire to become a Copywriter, and a good one at that, – one who can be hired by an Advertising Agency or Corporate organisation.

 

So, as a seasoned Copywriter, and someone who has applied Copywriting skills and knowledge not only as a Copywriter at several Advertising Agencies as a professional Copywriter (one that clients pay a lot of money for), but also in the corporate world, I felt that I should write this article for anyone wishing to become a Copywriter, may it be for a job or to apply in his or her own business.

 

As a trainer in Copywriting Courses and Content Writing Courses, and also a published author, I have been told by my readers that I have the ability to “simplify” information that anyone can understand and apply immediately. I aim to provide the information on this particular topic in a simple manner so that you can understand it easily.

 

From the many years of writing copy, both in Malaysia and in the United Kingdom (where I taught Advertising and Sales at a College), here are my thoughts on how You can become a Copywriter, based on my 30 years of Advertising and Copywriting experience.

 

 

Here are 7 Lessons on How to Become a Professional Copywriter:

 

Lesson 1: Understanding What Is Copywriting?

The first step to becoming a Copywriter is to first understand what is Copywriting? Copywriting is a special kind of writing, unlike the usual writing we do on social media, etc. Copywriting is used to “sell products and services” or to bring about “awareness” of something, and they are usually done through advertisements.

 

Lesson 2: The Objective of Copywriting

Copywriting is used for Advertisements. Typically, there are only 2 Objectives for the production of any Advertisement, and they are:

 

      1. To “Sell” or “Promote” a product or service.

      2. To “Create Awareness” of something, like an event or cause, etc. (This is not to sell something but only to bring about awareness).

 

Copywriting is also known as “Sales Copy” – the clue is right there. We usually write copy to sell things.

 

Lesson 3: Copywriting is Out-Bound Marketing

Copywriting is “Out-Bound Marketing”, by that I mean that even when people are not looking to buy our products or services, we will still show them our ads through the media we have chosen to advertise our products or services. This is the opposite of “In-Bound Marketing” which came into this realm with the advent of Digital Advertising. In-Bound Marketing is when someone “Searches” for our product or service through Search Engines, such as, Google, and finds our product or service. Now you have understood the two types of Marketing. In-Bound Marketing is also known as “Search Engine Marketing” or “SEM”. (I’m liking this article very much actually).

 

How To Self-Publish & Market Your Book in Malaysia

 

Lesson 4: Be a Reservoir of Words – Read a lot

Now that we got the foundation out of the way, let’s discuss what does it take to Become a Copywriter. If you are the sort who likes to read a lot and have a passion for the “written word” and expressions, you have the making of a good Copywriter. You see, in Copywriting we need to find ways to sell or create awareness of all kinds of things and events. Therefore, having a vast vocabulary of words is your best ammunition in your arsenal. This will make the job of writing easier because you will not get stuck searching for the word you wish to use in a certain ad, plus you will also not repeat the same words already used (which is bad writing practice and is not the making of any kind of writer). Many ardent readers usually have a good vocabulary and this is your first asset to becoming a good Copywriter. Though you do not need to have a vocabulary as great as Shakespeare, an above average collection will do the job. You can keep improving as you go.

 

Lesson 5: Write a Lot and Write on a Variety of Topics

Practice makes perfect. To begin your journey, practice writing on any and every topic or subject – even and especially the boring ones. If you can make mediocre and boring topics interesting, you have a good start in this long journey. The more you write, the better you will automatically become. Feel free to edit your writing as much as you want. One of the best tricks is to cut down your original copy by 10 to 20%, this will sharpen your skill to find the right words that can express a longer sentence. In English Language lessons, this is known as “Precise Writing” or “Summary Writing”. Milon Nandy, an author of more than 400 books on the English Language was excellent at this. Try finding some of his books and read them. (He is my late father).

 

Lesson 6: Copywriting is Short Copy

As people do not have much time to read stuff, we must try to arrest the reader’s attention as quickly as possible. Hence, Copywriting employs a short writing technique. The most important role of a Copywriter is to come up with a great Headline that shall arrest the attention of the reader as quickly as possible. If the Headline does not grab the attention of the reader quickly, the Copywriter has failed at this task because EVERYTHING depends on a Headline. If a Headline is does not grab someone’s attention, the purpose of producing the ad is absolutely useless.

 

Lesson 7: How Many Words Should a Headline Have?

The maximum number of words a Headline should consists is 6 to 8 words – shorter the better. However, you shall be an Ace Copywriter if you can come up with a Headline of 2 words. What’s that I hear you say? It’s impossible? It is not. We are trained to write 2-Worded Headlines for Billboards. It is possible, but not very easy, but many Copywriters have done it before. See the image below.

 

How To Become a Copywriter

 

The above are 7 Lessons for you to digest and practice for now. I do not want to overwhelm you with too much information in this article. However, there is so much more to learn on How to Become a Copywriter, such as, the AIDA Copywriting Formula and the Role of a Copywriter which I will tell you more about in my next article.

 

Please do Subscribe to our blog so that you can read about it as soon as it is posted.

 

If you have any questions in the meantime, you may send me an email or leave a Comment below.

 

Chat soon.

 

By Joy Nandy (Founder of the School Of Digital Advertising – Malaysia’s ONLY Training Centre that specialises in Writing for Digital Marketing)

 

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Copywriting Courses Malaysia – View Details

COPYWRITING FOR BEGINNERS COURSE MALAYSIA - schoolofdigitaladvertising.com

Copywriting Course for Beginners with Practical

COPYWRITING & CONTENT WRITING COURSE

Copywriting & Content Writing Masterclass (with Practical)

COPYWRITING & CONTENT MARKETING www.schoolofdigitaladvertising.com

Copywriting & Content Marketing Masterclass (with Practical)

Reviews

We know our stuff, and you know your stuff

We know our stuff, and you know your stuff. This is why we had a great training session. – Forever Living Products
5.0
2015-11-13T10:36:56+08:00
We know our stuff, and you know your stuff. This is why we had a great training session. – Forever Living Products

Excellent course, very detailed and great value-for-money

The trainer went into the nitty-gritty of planning Content Writing and executing it with flair and purpose. Joy Nandy helped simplify and shape our thinking towards writing with heart. It was an excellent course, very detailed and great value-for-money. I liked the in-depth structure covering most common pain-points for writers and Digital Marketing Executives. – Iqa (Petronas)
5.0
2019-12-23T19:50:58+08:00
The trainer went into the nitty-gritty of planning Content Writing and executing it with flair and purpose. Joy Nandy helped simplify and shape our thinking towards writing with heart. It was an excellent course, very detailed and great value-for-money. I liked the in-depth structure covering most common pain-points for writers and Digital Marketing Executives. – Iqa (Petronas)

The feedback was specifically for me

I have attended many courses and seminars, this is the first time that I have received feedback from a trainer which was specifically for me and not the whole group because of the one-to-one attention by the trainer. – Faizah (Leap Ed - a Kanaga International Company)
5.0
2019-12-13T01:02:51+08:00
I have attended many courses and seminars, this is the first time that I have received feedback from a trainer which was specifically for me and not the whole group because of the one-to-one attention by the trainer. – Faizah (Leap Ed - a Kanaga International Company)

The trainer was friendly and humble in teaching

The trainer did specifically well in the explanation of the subjects. He was also friendly and humble in teaching. – Muhammad
5.0
2019-12-13T00:54:33+08:00
The trainer did specifically well in the explanation of the subjects. He was also friendly and humble in teaching. – Muhammad

I enjoyed the up-close-and-personal engagement with the trainer

What I liked most about the training is the trainer's knowledge on the topics (Copywriting & Content Writing) and the small group as I enjoyed the up-close-and-personal engagement with the trainer. – Syahnaz
5.0
2019-12-13T00:40:36+08:00
What I liked most about the training is the trainer's knowledge on the topics (Copywriting & Content Writing) and the small group as I enjoyed the up-close-and-personal engagement with the trainer. – Syahnaz

It was a great course…

It was a great course and I wish the length of the course can be lengthened a bit. A lot of the concepts and points just need more time to digest. [The trainer] "unpacked" every concept and explained well about Copywriting & Content Writing. – Faizah (Leap Ed - a Kanaga International Company)
5.0
2019-12-13T00:31:25+08:00
It was a great course and I wish the length of the course can be lengthened a bit. A lot of the concepts and points just need more time to digest. [The trainer] "unpacked" every concept and explained well about Copywriting & Content Writing. – Faizah (Leap Ed - a Kanaga International Company)

A very good lecturer

A very good lecturer, explained everything we asked. – Carmen
5.0
2019-12-02T00:46:43+08:00
A very good lecturer, explained everything we asked. – Carmen

You will get your money’s worth from procuring SODA’s services

Joy Nandy's reputation precedes him - an experienced and sublime Copywriter & Content Writer. I benefited immensely from his condensed and conducive lessons/seminars. His course benefited me greatly in adding flair, brevity and poise to my writings, which is exactly his style of writing (he has authored several books under his belt). Joy himself is an experienced and famous Copywriter & Content Writer. His 20 years of experience in the...
5.0
2019-12-02T00:34:59+08:00
Joy Nandy's reputation precedes him - an experienced and sublime Copywriter & Content Writer. I benefited immensely from his condensed and conducive lessons/seminars. His course benefited me greatly in adding flair, brevity and poise to my writings, which is exactly his style of writing (he has authored several books under his belt). Joy himself is an experienced and famous Copywriter & Content Writer. His 20 years of experience in the field of Copywriting and Content Writing not only served to galvanize his resolution in helping young and budding talents to flourish but also his passion in adding flair once again into the writer's community. Joy's humbleness and enthusiasm in sharing his knowledge made him an amiable tutor/sensei that wants nothing but the best of you. His international outlook and openness to dialogue made attending his sessions a breath of fresh air. Additionally, his meticulous and utmost kind assistant, Deborah adds another dynamic to his sessions. Overall, you will get your money's worth from procuring SODA's services. Joy is amiable and sublime not only as a tutor but also a good friend. – Alwin, LLB

I liked that the course was very practical

I liked that the course was very practical. I would recommend extending the days of the course. – Suchi
5.0
2018-01-15T15:34:41+08:00
I liked that the course was very practical. I would recommend extending the days of the course. – Suchi

There were simple points to understand how advertising works

The course had practical stuff for both visual and Copywriting parts.  There were simple points to understand how advertising works. I would rather the Copywriting session has more time and practical. – Pei Yee
5.0
2018-01-15T15:31:48+08:00
The course had practical stuff for both visual and Copywriting parts.  There were simple points to understand how advertising works. I would rather the Copywriting session has more time and practical. – Pei Yee

There was a lot of extra knowledge and extra information

There was a lot of extra knowledge and extra information (that was taught in the course). What I liked most about the course are the detail explanations and the hands-on work. – Megana
5.0
2018-01-14T03:28:23+08:00
There was a lot of extra knowledge and extra information (that was taught in the course). What I liked most about the course are the detail explanations and the hands-on work. – Megana

I especially liked the Copywriting part

I especially liked the copywriting part of the course. – Seiw Lei
5.0
2018-01-14T03:03:56+08:00
I especially liked the copywriting part of the course. – Seiw Lei

Mr Joy really knows what he’s doing

It is hard to identify [what the trainer did well], Mr Joy really knows what he's doing. The course was extremely beneficial and useful in my line of work. I will practise every tip taught until I become a natural. I liked the informal setting of the class, and the content of the course. – Nurul (Petronas)
5.0
2019-12-23T20:00:34+08:00
It is hard to identify [what the trainer did well], Mr Joy really knows what he's doing. The course was extremely beneficial and useful in my line of work. I will practise every tip taught until I become a natural. I liked the informal setting of the class, and the content of the course. – Nurul (Petronas)
5.0
13
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