How to Become a Copywriter in Malaysia in 2020 – 7 Lessons – Malaysia's Top Content Writing & Copywriting Trainer

7 Copywriting Tips From A Seasoned Copywriter

There are a couple of blogs in Malaysia providing information on this topic, but none of them explains this topic well enough for someone who has absolutely no idea on this subject but has a desire to become a Copywriter, and a good one at that, – one who can be hired by an Advertising Agency or Corporate organisation.

So, as a seasoned Copywriter, and someone who has applied Copywriting skills and knowledge not only as a Copywriter at several Advertising Agencies as a professional Copywriter but also in the corporate world, I felt that I should write this article for anyone wishing to become a Copywriter, may it be for a job or to apply in his or her own business.

How to Become a Copywriter in Malaysia – 7 Tips

Here are my thoughts on How to Become a Copywriter, based on my 30 years of Advertising and Copywriting experience.

[1. What is Copywriting?]

The first step to becoming a Copywriter is to first understand what is Copywriting? Copywriting is a special kind of writing, unlike the usual writing we do on social media, etc. Copywriting is used to “sell products and services” or to bring about “awareness” of something, and they are usually done through advertisements.

[2. The Objective of Copywriting]

Copywriting is used for Advertisements, it is also known as “Sales Copy”. Typically, there are only 2 Objectives for the production of any Advertisement, and they are:

i. To “Sell” or “Promote” a product or service.

ii. To “Create Awareness” of something, like an event or cause, etc. (This is not to sell something but only to bring about awareness).

[3. Copywriting is Short Copy]

As people do not have much time to read, we must try to arrest the reader’s attention as quickly as possible. Hence, Copywriting employs a short writing technique. The most important role of a Copywriter is to come up with a great Headline that shall arrest the attention of the reader as quickly as possible. If the Headline does not grab the attention of the reader quickly, the Copywriter has failed at this task because EVERYTHING depends on a Headline.

[4. How Many Words Should a Headline Have?]

The maximum number of words a Headline should consists is 6 to 8 words – shorter the better. However, you shall be an Ace Copywriter if you can come up with a Headline of 2 words. We are trained to write 2-Worded Headlines for Billboards. It is possible, but not very easy.

[5. Copywriting is Out-Bound Marketing]

Copywriting is “Outbound Marketing”. This means that even when people are not looking to buy our products or services, we will still show them our ads through the media we have chosen to advertise our products or services, unlike Search Marketing.

[6. Build Your Vocabulary – Read a lot]

If you are the sort who likes to read a lot and have a passion for the “written word” and expressions, you have the making of a good Copywriter. In Copywriting we need to find ways to sell or create awareness for all kinds of things and events. Therefore, having a vast vocabulary of words is your best tool in this profession. This will make the job of writing easier because you will not get stuck searching for the word you wish to use.

[7. Practice Writing Regularly]

Practice makes perfect. To begin your journey, practice writing on any and every topic or subject – even and especially the boring ones. If you can make mediocre and boring topics interesting, you have a good start in this long journey. The more you write, the better you will automatically become.

The above are 7 Tips for you to digest and practice for now. I do not want to overwhelm you with too much information in this article. However, there is so much more to learn on How to Become a Copywriter, such as, the AIDA Copywriting Formula and the Role of a Copywriter which I will tell you more about in my future articles. Please do Subscribe to our blog so that you can read about it as soon as it is posted.

If you have any questions in the meantime, you may send me an email.

? Other Copywriting articles that may interest you:

• The Difference Between Copywriting & Content Writing

• How to become a Copywriter: Learn the AIDA Copywriting Formula

• How to become a Copywriter in Malaysia in 2021: 7 Traits to be a Good Copywriter

• How to become a Copywriter in Malaysia: 7 Lessons from a Seasoned Copywriter

• 5 Reasons why you must learn Copywriting before you start an online business

Chat soon.

By Joy Nandy (Founder of the School Of Digital Advertising – Malaysia’s ONLY Training Centre that specialises in Writing for Digital Marketing)

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The trainer went into the nitty-gritty of planning Content Writing and executing it with flair and purpose. Joy Nandy helped simplify and shape our thinking towards writing with heart. It was an excellent course, very detailed and great value-for-money. I liked the in-depth structure covering most common pain-points for writers and Digital Marketing Executives. – Iqa (Petronas)

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Joy Nandy's reputation precedes him - an experienced and sublime Copywriter & Content Writer. I benefited immensely from his condensed and conducive lessons/seminars. His course benefited me greatly in adding flair, brevity and poise to my writings, which is exactly his style of writing (he has authored several books under his belt). Joy himself is an experienced and famous Copywriter & Content Writer. His 20 years of experience in the...

Mr Joy really knows what he’s doing

It is hard to identify [what the trainer did well], Mr Joy really knows what he's doing. The course was extremely beneficial and useful in my line of work. I will practise every tip taught until I become a natural. I liked the informal setting of the class, and the content of the course. – Nurul (Petronas)