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How to Write Your Company’s Website Copy Correctly – Avoid the 3 Common Mistakes

How to write website copy - www.schoolofdigitaladvertising.com

How to Write Your Company’s Website Copy Correctly – Avoid the 3 Common Mistakes

 

Our websites are our online shops that remain open even when our physical businesses are closed for the day. They remain open every day for 24 hours and even on public holidays. This why we need to place a lot of importance on what we say on our websites, more so, when just about everybody resorts to Search Engines to find whatever they are looking for. Many websites are not written by professional copywriters, they are usually written by the website or business owners. However, just like copywriting, there are rules to website copywriting that many may not be aware.

 

Here are the 3 major mistakes many writers make in Website Copywriting and how to write it right:

 

  1. Use “You”, do not use “We”

Many websites are guilty of this Number 1 mistake – they use the word “We” to explain what the company does. People or potential customers are not interested in what we do or how great we are, how many awards we have won, or which big-shot is our company director. They are only interested in one thing – “Can you solve my problem; or Do you have what I’m looking for?” So, very quickly, we must tell them that we have what they are looking for, or we have the solution to their problem in our website’s main copy or headline. We have to tell them, “You have found your solutions here” or they will bounce (leave the website). In Copywriting, it is recommended to use the word “You” to make the communication personal to the reader. The reader has to be made to feel “special”, that nothing else matters in the world but the reader through our copywriting. Therefore, when we market our products and services to our target audiences, we have to write as if we are speaking to one person at a time and not a group, by using the word “You”. For an example, “Are you looking to learn Copywriting? You are in the right place.” This line quickly tells the reader that s/he has found what s/he is looking for, and the reader will stay on reading to find out more.

 

  1. Explain how you can solve the reader’s problem instead of blowing your own trumpet

When people search the internet, they are usually looking for one or some of the following – 1. A product or service they are ready to purchase; 2. Some information about a product or service; 3. A solution to their problem. Hence, telling people how great we are at what we do in our websites will not provide the answers web searchers are looking for. Instead, write your website copy to explain how your product or service can help the reader who has arrived at your website. The quicker you do this, the better it is, as the reader will stay on, and you may get some business or sale. You can write the trumpet-blowing copy in the “About Us” page, not on the homepage. Think of your homepage as an advertisement – you must communicate a “benefit” to the reader in your homepage headline copy to arrest the reader’s attention and keep her or him reading on. This shall result in a lower Bounce Rate of your website which is great for Search Ranking. The longer people spend on your website, the more valuable Google thinks your website is and ranks it high on its Search Engine, while providing the relevant information the reader is seeking.

 

  1. The colour of the website text should be dark

This is not directly related to copywriting, but more on the presentation of the copy which plays a big role. Most websites are designed by website designers who look at the aesthetics of a website and not its function. Many websites are designed with grey or light grey text. This is not reader-friendly as it may not be clear to some people reading the text on different kinds and sizes of browsers. Play it safe. It is advised to use black colour text, or at least not lighter than 80% black. We have to remember that our websites are our “Online Shops”. It is okay to forsake good looks over functionality to make sure that we cover all grounds and not lose a potential sale. A bonus point – also make sure that the font size is not too small. Trade fancy for function.

 

If you would like to learn how to write any kind of copy the right way, do consider the courses offered by the School Of Digital Advertising, where you shall be learning Copywriting and Content Writing from professional Advertising practitioners who have almost 30 years of Copywriting & Content Writing experience.

 

You may also get more Copywriting tips from my other articles:

“5 Copywriting Tips to Write Your Facebook & Google Ads That Get Better Results”

“3 Major Mistakes People Make in Digital Advertisement Copywriting”

“How to Become a Copywriter in Malaysia in 2020 – 7 Lessons” (a very popular blog).

 

Please do Subscribe to our blog below to get Free writing tips as soon as they are posted.

 

If you have any questions in the meantime, you may send me an email at – learn@schoolofdigitaladvertising.com.

 

 By Joy Nandy – Founder of the School Of Digital Advertising – Malaysia’s ONLY Training Centre that specialises in Copywriting & Content Marketing for Digital Marketing success.

 

Copywriting & Content Marketing Course in Malaysia

School Of Digital Advertising (SODA) – Malaysia’s ONLY Training Centre That Specialises in Writing for Digital Marketing

 

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COPYWRITING FOR BEGINNERS COURSE MALAYSIA - schoolofdigitaladvertising.com

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Copywriting & Content Marketing Masterclass (with Practical)

Reviews

We know our stuff, and you know your stuff

We know our stuff, and you know your stuff. This is why we had a great training session. – Forever Living Products
5.0
2015-11-13T10:36:56+08:00
We know our stuff, and you know your stuff. This is why we had a great training session. – Forever Living Products

Excellent course, very detailed and great value-for-money

The trainer went into the nitty-gritty of planning Content Writing and executing it with flair and purpose. Joy Nandy helped simplify and shape our thinking towards writing with heart. It was an excellent course, very detailed and great value-for-money. I liked the in-depth structure covering most common pain-points for writers and Digital Marketing Executives. – Iqa (Petronas)
5.0
2019-12-23T19:50:58+08:00
The trainer went into the nitty-gritty of planning Content Writing and executing it with flair and purpose. Joy Nandy helped simplify and shape our thinking towards writing with heart. It was an excellent course, very detailed and great value-for-money. I liked the in-depth structure covering most common pain-points for writers and Digital Marketing Executives. – Iqa (Petronas)

The feedback was specifically for me

I have attended many courses and seminars, this is the first time that I have received feedback from a trainer which was specifically for me and not the whole group because of the one-to-one attention by the trainer. – Faizah (Leap Ed - a Kanaga International Company)
5.0
2019-12-13T01:02:51+08:00
I have attended many courses and seminars, this is the first time that I have received feedback from a trainer which was specifically for me and not the whole group because of the one-to-one attention by the trainer. – Faizah (Leap Ed - a Kanaga International Company)

The trainer was friendly and humble in teaching

The trainer did specifically well in the explanation of the subjects. He was also friendly and humble in teaching. – Muhammad
5.0
2019-12-13T00:54:33+08:00
The trainer did specifically well in the explanation of the subjects. He was also friendly and humble in teaching. – Muhammad

I enjoyed the up-close-and-personal engagement with the trainer

What I liked most about the training is the trainer's knowledge on the topics (Copywriting & Content Writing) and the small group as I enjoyed the up-close-and-personal engagement with the trainer. – Syahnaz
5.0
2019-12-13T00:40:36+08:00
What I liked most about the training is the trainer's knowledge on the topics (Copywriting & Content Writing) and the small group as I enjoyed the up-close-and-personal engagement with the trainer. – Syahnaz

It was a great course…

It was a great course and I wish the length of the course can be lengthened a bit. A lot of the concepts and points just need more time to digest. [The trainer] "unpacked" every concept and explained well about Copywriting & Content Writing. – Faizah (Leap Ed - a Kanaga International Company)
5.0
2019-12-13T00:31:25+08:00
It was a great course and I wish the length of the course can be lengthened a bit. A lot of the concepts and points just need more time to digest. [The trainer] "unpacked" every concept and explained well about Copywriting & Content Writing. – Faizah (Leap Ed - a Kanaga International Company)

A very good lecturer

A very good lecturer, explained everything we asked. – Carmen
5.0
2019-12-02T00:46:43+08:00
A very good lecturer, explained everything we asked. – Carmen

You will get your money’s worth from procuring SODA’s services

Joy Nandy's reputation precedes him - an experienced and sublime Copywriter & Content Writer. I benefited immensely from his condensed and conducive lessons/seminars. His course benefited me greatly in adding flair, brevity and poise to my writings, which is exactly his style of writing (he has authored several books under his belt). Joy himself is an experienced and famous Copywriter & Content Writer. His 20 years of experience in the...
5.0
2019-12-02T00:34:59+08:00
Joy Nandy's reputation precedes him - an experienced and sublime Copywriter & Content Writer. I benefited immensely from his condensed and conducive lessons/seminars. His course benefited me greatly in adding flair, brevity and poise to my writings, which is exactly his style of writing (he has authored several books under his belt). Joy himself is an experienced and famous Copywriter & Content Writer. His 20 years of experience in the field of Copywriting and Content Writing not only served to galvanize his resolution in helping young and budding talents to flourish but also his passion in adding flair once again into the writer's community. Joy's humbleness and enthusiasm in sharing his knowledge made him an amiable tutor/sensei that wants nothing but the best of you. His international outlook and openness to dialogue made attending his sessions a breath of fresh air. Additionally, his meticulous and utmost kind assistant, Deborah adds another dynamic to his sessions. Overall, you will get your money's worth from procuring SODA's services. Joy is amiable and sublime not only as a tutor but also a good friend. – Alwin, LLB

I liked that the course was very practical

I liked that the course was very practical. I would recommend extending the days of the course. – Suchi
5.0
2018-01-15T15:34:41+08:00
I liked that the course was very practical. I would recommend extending the days of the course. – Suchi

There were simple points to understand how advertising works

The course had practical stuff for both visual and Copywriting parts.  There were simple points to understand how advertising works. I would rather the Copywriting session has more time and practical. – Pei Yee
5.0
2018-01-15T15:31:48+08:00
The course had practical stuff for both visual and Copywriting parts.  There were simple points to understand how advertising works. I would rather the Copywriting session has more time and practical. – Pei Yee

There was a lot of extra knowledge and extra information

There was a lot of extra knowledge and extra information (that was taught in the course). What I liked most about the course are the detail explanations and the hands-on work. – Megana
5.0
2018-01-14T03:28:23+08:00
There was a lot of extra knowledge and extra information (that was taught in the course). What I liked most about the course are the detail explanations and the hands-on work. – Megana

I especially liked the Copywriting part

I especially liked the copywriting part of the course. – Seiw Lei
5.0
2018-01-14T03:03:56+08:00
I especially liked the copywriting part of the course. – Seiw Lei

Mr Joy really knows what he’s doing

It is hard to identify [what the trainer did well], Mr Joy really knows what he's doing. The course was extremely beneficial and useful in my line of work. I will practise every tip taught until I become a natural. I liked the informal setting of the class, and the content of the course. – Nurul (Petronas)
5.0
2019-12-23T20:00:34+08:00
It is hard to identify [what the trainer did well], Mr Joy really knows what he's doing. The course was extremely beneficial and useful in my line of work. I will practise every tip taught until I become a natural. I liked the informal setting of the class, and the content of the course. – Nurul (Petronas)
5.0
13
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