7 Reasons How Content Marketing Is Better Than Advertising

CONTENT WRITING TRAINING

“Content Writing is the best way to rank high on Google” – Google

 

They were not lying when they said that.

 

Many years ago, website owners used many tactics and tricks to fool Google, in order to have their websites on Google’s first page. But Google has caught on with all the SEO (Search Engine Optimisation) tricks people have tried over the many years, and now exclusive say, that there is no way to rank well on its search engine if we do not post useful content and blogs that offer value to readers.

 

VALUE IS IT

 

It would be a waste of time for anyone to post anything on the internet if it does not offer some “value” to the reader. Our prospects or target audience think just like us when it comes to consuming information on the net – we seek some value in the articles or content we read.

 

In any Content Writing or development, we have to make sure that we tell the reader something he or she does NOT already know – this is value. It could be on how to build or cure something. It could also be some kind of “Breaking News” or discoveries that you or your company made.

 

So much for what and how we should develop our Content, but let us see why and how Content Writing works better than running digital advertisements.

 

WHY CONTENT WRITING IS BETTER THAN ADVERTISING FOR BUSINESS

 

From our experience of running tradition ads, digital advertisements, and Content Writing, we find that Content Writing is the better Digital Marketing Strategy for many companies and products.

 

Here are a few reasons why Content Writing rocks:

 

CONTENT MARKETING

DIGITAL ADVERTISING

1. Lasts forever on the internet Has a limited public life
2. More copy to explain details Limited copy to explain
3. Free Paid
4. You can post many meaningful content Risk of ad fatigue if too frequent
5. Edit Content as many times Make a new ad (Cost)
6. Use of keywords in copy for SEO No use for keywords
7. Can be found on Search Engines Cannot be found on Search Engines

 

As we can see from the table above, these seven reasons are just a small sample of the advantages of Content Writing as compared to Digital Advertising.

 

CONTENT WRITING

 

But how do we write good and meaningful Content that engages with our readers?

 

This is not the easiest task in the world just by the simple fact that many people are ‘afraid’ to write. So, there are fewer writers in the world compared to companies. Therefore, it would be worthwhile for company owners and staff to learn a few skills in Digital Marketing themselves, such as, Content Marketing & Content Writing.

 

Content Writing is said by Digital Marketing experts as the best Digital Marketing Strategy for 2019. Although many recognise it as a strategy that is here to stay permanently and not only for 2019, as it makes so much sense.

 

In our own experience of marketing The School Of Digital Advertising (SODA) through digital channels, we found that our blogs bring us the best response (our printed leaflets also work well). See? You are reading one of them!

 

You will see why this is so with the following example.

 

When we run ads on Facebook, our ads will only show to a chosen target audience, and it will be published for only as long as we have the advertising budget to spend, and also subject to the response we get. However, Facebook’s auto bid works on an algorithm that accumulates data over a week before it optimises our ad budget to give us the best rate. However, since it takes one to two weeks for Facebook to accumulate this data, the advertiser may not be enjoying much, or any, sales. This puts advertisers off, and they cancel or stop their ad campaign. This is a mistake because Facebook has not got all the data to give us the best CPC (Cost Per Click) rate.

 

On the other hand, when we write and post blogs and other content, these remain on the internet for as long as we wish, and it is a free exercise. We get to write on any subject that is currently trending, or on any subject matter that can provide some benefit and value to the reader in connection to our business, such as this article. At the moment SODA is promoting its new Content Marketing & Content Writing Training Course for Multidisciplinary businesses and companies, as many of such companies have approached it to be trained.

 

By writing articles and blogs on Content Writing, allows us to use the keywords “Content Writing” as many times as we wish, as we have done here. This gives this article a better chance at being found on Search Engines. If we write and post a blog once or twice a week, this shall keep our articles on top of the billions of files on the internet. This is how it works.

 

WINNING THE COMPETITION

 

If our competitors are not active in blogging, it will give SODA a better chance to be found on search engines over them. This why many subscribe to Google Adwords, so that they do not have to worry about Content Writing. But these ads come with a price. However, we get to show how well we have mastered the internet when we can have our website links on Google’s first page organically. Even Google has respect for such websites.

 

You can apply this strategy for your business too. Learn the rules and techniques for good Content Writing & Content Marketing. Your content is your advertisement on the internet infinitely – and you pay nothing. Writing can be such a wonderful therapy, and we get to understand our own trade better by trying to explain it in writing to our prospective customers and clients.

 

CONTENT WRITING TRAINING

 

If you wish to train your staff in Content Marketing & Content Writing, please get in touch with us today. Tell us what your company’s marketing goals are, and we are very happy to develop a custom-made course just for you and your staff.

 

You will do yourself write (smiley).

 

New Course:

*SODA IS PROUD TO PRESENT TO YOU ITS VERY OWN “CONTENT SUPERSTARS MASTERCLASS – The First & Only in Malaysia” – Become A Content Superstar!

 

 

By www.schoolofdigitaladvertising.com

 

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Copywriting Courses Malaysia – View Details

COPYWRITING FOR BEGINNERS COURSE MALAYSIA - schoolofdigitaladvertising.com

Copywriting Course for Beginners with Practical

COPYWRITING & CONTENT WRITING COURSE

Copywriting & Content Writing Masterclass (with Practical)

COPYWRITING & CONTENT MARKETING www.schoolofdigitaladvertising.com

Copywriting & Content Marketing Masterclass (with Practical)

Reviews

We know our stuff, and you know your stuff

We know our stuff, and you know your stuff. This is why we had a great training session. – Forever Living Products
5.0
2015-11-13T10:36:56+08:00
We know our stuff, and you know your stuff. This is why we had a great training session. – Forever Living Products

I especially liked the Copywriting part

I especially liked the copywriting part of the course. – Seiw Lei
5.0
2018-01-14T03:03:56+08:00
I especially liked the copywriting part of the course. – Seiw Lei

There was a lot of extra knowledge and extra information

There was a lot of extra knowledge and extra information (that was taught in the course). What I liked most about the course are the detail explanations and the hands-on work. – Megana
5.0
2018-01-14T03:28:23+08:00
There was a lot of extra knowledge and extra information (that was taught in the course). What I liked most about the course are the detail explanations and the hands-on work. – Megana

There were simple points to understand how advertising works

The course had practical stuff for both visual and Copywriting parts.  There were simple points to understand how advertising works. I would rather the Copywriting session has more time and practical. – Pei Yee
5.0
2018-01-15T15:31:48+08:00
The course had practical stuff for both visual and Copywriting parts.  There were simple points to understand how advertising works. I would rather the Copywriting session has more time and practical. – Pei Yee

I liked that the course was very practical

I liked that the course was very practical. I would recommend extending the days of the course. – Suchi
5.0
2018-01-15T15:34:41+08:00
I liked that the course was very practical. I would recommend extending the days of the course. – Suchi

You will get your money’s worth from procuring SODA’s services

Joy Nandy's reputation precedes him - an experienced and sublime Copywriter & Content Writer. I benefited immensely from his condensed and conducive lessons/seminars. His course benefited me greatly in adding flair, brevity and poise to my writings, which is exactly his style of writing (he has authored several books under his belt). Joy himself is an experienced and famous Copywriter & Content Writer. His 20 years of experience in the...
5.0
2019-12-02T00:34:59+08:00
Joy Nandy's reputation precedes him - an experienced and sublime Copywriter & Content Writer. I benefited immensely from his condensed and conducive lessons/seminars. His course benefited me greatly in adding flair, brevity and poise to my writings, which is exactly his style of writing (he has authored several books under his belt). Joy himself is an experienced and famous Copywriter & Content Writer. His 20 years of experience in the field of Copywriting and Content Writing not only served to galvanize his resolution in helping young and budding talents to flourish but also his passion in adding flair once again into the writer's community. Joy's humbleness and enthusiasm in sharing his knowledge made him an amiable tutor/sensei that wants nothing but the best of you. His international outlook and openness to dialogue made attending his sessions a breath of fresh air. Additionally, his meticulous and utmost kind assistant, Deborah adds another dynamic to his sessions. Overall, you will get your money's worth from procuring SODA's services. Joy is amiable and sublime not only as a tutor but also a good friend. – Alwin, LLB

A very good lecturer

A very good lecturer, explained everything we asked. – Carmen
5.0
2019-12-02T00:46:43+08:00
A very good lecturer, explained everything we asked. – Carmen

It was a great course…

It was a great course and I wish the length of the course can be lengthened a bit. A lot of the concepts and points just need more time to digest. [The trainer] "unpacked" every concept and explained well about Copywriting & Content Writing. – Faizah (Leap Ed - a Kanaga International Company)
5.0
2019-12-13T00:31:25+08:00
It was a great course and I wish the length of the course can be lengthened a bit. A lot of the concepts and points just need more time to digest. [The trainer] "unpacked" every concept and explained well about Copywriting & Content Writing. – Faizah (Leap Ed - a Kanaga International Company)

I enjoyed the up-close-and-personal engagement with the trainer

What I liked most about the training is the trainer's knowledge on the topics (Copywriting & Content Writing) and the small group as I enjoyed the up-close-and-personal engagement with the trainer. – Syahnaz
5.0
2019-12-13T00:40:36+08:00
What I liked most about the training is the trainer's knowledge on the topics (Copywriting & Content Writing) and the small group as I enjoyed the up-close-and-personal engagement with the trainer. – Syahnaz

The trainer was friendly and humble in teaching

The trainer did specifically well in the explanation of the subjects. He was also friendly and humble in teaching. – Muhammad
5.0
2019-12-13T00:54:33+08:00
The trainer did specifically well in the explanation of the subjects. He was also friendly and humble in teaching. – Muhammad

The feedback was specifically for me

I have attended many courses and seminars, this is the first time that I have received feedback from a trainer which was specifically for me and not the whole group because of the one-to-one attention by the trainer. – Faizah (Leap Ed - a Kanaga International Company)
5.0
2019-12-13T01:02:51+08:00
I have attended many courses and seminars, this is the first time that I have received feedback from a trainer which was specifically for me and not the whole group because of the one-to-one attention by the trainer. – Faizah (Leap Ed - a Kanaga International Company)

Excellent course, very detailed and great value-for-money

The trainer went into the nitty-gritty of planning Content Writing and executing it with flair and purpose. Joy Nandy helped simplify and shape our thinking towards writing with heart. It was an excellent course, very detailed and great value-for-money. I liked the in-depth structure covering most common pain-points for writers and Digital Marketing Executives. – Iqa (Petronas)
5.0
2019-12-23T19:50:58+08:00
The trainer went into the nitty-gritty of planning Content Writing and executing it with flair and purpose. Joy Nandy helped simplify and shape our thinking towards writing with heart. It was an excellent course, very detailed and great value-for-money. I liked the in-depth structure covering most common pain-points for writers and Digital Marketing Executives. – Iqa (Petronas)

Mr Joy really knows what he’s doing

It is hard to identify [what the trainer did well], Mr Joy really knows what he's doing. The course was extremely beneficial and useful in my line of work. I will practise every tip taught until I become a natural. I liked the informal setting of the class, and the content of the course. – Nurul (Petronas)
5.0
2019-12-23T20:00:34+08:00
It is hard to identify [what the trainer did well], Mr Joy really knows what he's doing. The course was extremely beneficial and useful in my line of work. I will practise every tip taught until I become a natural. I liked the informal setting of the class, and the content of the course. – Nurul (Petronas)
5.0
13
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