About The School





We appreciate you taking the time today to visit us. Our goal is to provide the relevant and necessary skills to individuals and businesses for successful digital marketing communication.

25 Years of Experience

The School Of Digital Advertising is founded on more than 25 years of Advertising, Copywriting, and Education experience. You will gain from a reservoir of knowledge practiced on various local and international brands.


Created with a mission to help businesses and individuals learn and take advantage of digital advertising platforms for business success.

DIY Digital Marketing

We believe that we can impart years of knowledge and experience in bite-size courses for anyone to be able to create and write effective Digital Marketing content for companies and businesses.

Skills For Life

Digital Marketing and Writing skills are in great demand by companies everywhere. We are able to train company staff and individuals alike the right rules, strategies, and techniques for optimum results.


Created To Help Business Owners

The School Of Digital Advertising was created to help business owners learn the skills required to develop professional Digital Marketing materials by themselves to save money

The School Of Digital Advertising aims to teach people who have little to no background in Marketing, Advertising and Public Relations (PR) to become Marketing Communication experts themselves, drawn from more than twenty five years of traditional and digital Marketing & Advertising experience. Learning these skills can help save a company a lot of money on design and advertising agency fees in the long run as companies must post at least two social media posts each day to remain relevant. We combine experience and knowledge drawn from both traditional and digital advertising and offer volumes of knowledge in tidy, easy-to-understand beginner-level courses to companies and individuals. Our practical courses allow participants to apply these skills as they learn for a better grasp of the subject.

The Power of Advertising Is Given To All – But Not The Knowledge

Today everyone has the power to advertise their products and services at will through Social Media platforms affordably – but is everyone a capable copywriter and graphic designer to carry out such a task? The advertising folks spent many good years learning and honing marketing and advertising skills over many years; can a layman know the Rules of Advertising simply because a convenient and economical “media channel” (such as Facebook) is available to him? Holding a scalpel does not make a person a surgeon automatically. There is much to learn. Social Media is merely a ‘medium’ to advertise, however, what we say and how we say what we wish to say, is “advertising” – and this we have to learn, otherwise the money spent on advertising campaigns may not yield much returns. We can help. Our courses are designed to provide business owners or their staff and individuals the knowledge and skills required to develop effective and professional digital marketing and advertising materials for better sales results and branding.

The Creative Process & Copywriting – Our Participants' Favourites

Many of the participants who have attended our classes have commended the Creative Development Process and Copywriting sections of our courses. These are the normal activities as practiced by advertising agencies, and we are able to teach, guide and coach participants to develop creative marketing materials and copy for better advertising results. The creative process includes ideas generation which participants truly appreciate. We also teach you Copywriting which is an art form, it is not normal writing. Copywriting does a specific job – to generate sales. There are some rules and guidelines in both advertising procedure and copywriting. Our courses are unique and exclusive to us because we are able to develop courses based on what is needed by businesses to achieve a marketing goal – only because we have traditional and digital marketing & advertising experience and knowledge. At an advertising agency, it usually takes two people to create an advertisement – a Copywriter and an Art Director. Our courses are designed to teach you to be able to do both, and to carry out the task of these two people – by yourself. Every company needs someone with this set of skills. Why not send some of your staff to be trained today?



Digital Marketing and Digital Advertising skills are in-demand by employers worldwide. This skill is scarce and that is why demand for it is high.


From designing a logo to writing and developing a website and social media posts – all these can cost a startup lots of upfront money. Why not learn these skills yourself and save tons?


Because of the demand of digital skills by companies, candidates with Digital Advertising skills get hired quicker than the ones without.


You can learn what Advertising Agency people know and become one. You can learn to write and design ads yourself, and you may do it better, as many have found out.


Companies need to write and post Social Media posts and blogs daily to be found easily on Search Engines. Staff can be trained to manage this.


In today’s world of social selling, audiences want to be communicated with emotions and stories. Business owners are better at this than a third-party writer.


Digital Advertising is the most effective and cost-effective advertising channel that ever existed. Companies can benefit by learning how to take advantage of it.


Business owners and staff of companies are able to create more relevant, meaningful and regular stories and content for digital marketing when done themselves instead of an agency.

The Founder

Content Writing Training, Joy Nandy - Schoolofdigitaladvertising.com

Joy Nandy

Founder & CEO

Joy Nandy is the Master Trainer of several writing and advertising courses at The School Of Digital Advertising. He is also its founder and course developer. With over 25 years of experience in Traditional and Digital Advertising & Marketing, it is the founder’s belief that every effort to market or advertise online shall end with the ability to “write”. It is with this belief that the school and its courses were created, because “Words Sell” and the internet survives on words.


Joy Nandy started his career in advertising as a young copywriter with several local and international advertising agencies in Malaysia, including, CD Advertising, Naga DDB, KHK DMB&B, and Bates Advertising. At the age of 27, he started his own advertising agency and grew it to a successful agency within a short time, having a string of international and prominent clients under its belt.


Joy was approached by the Publisher of FHM Magazine Malaysia to help launch the magazine in Malaysia for the first time as its Brand Manager. Nandy managed to get publicity for the magazine on national TV, and also launched the magazine in a massive way which included ferrying several hundred people in eight chartered buses. The brand is now a successful product in the market.


Joy was later offered a job to teach advertising at a college in London, which he accepted. He taught Advertising at this college, and also helped open new markets for it, which resulted in the college purchasing another college only to accommodate the influx of new students, which he did through email marketing and agent activity. While at the college, he was also involved in the creation of the college’s own online course delivery portal and marketing activities. This was in 1999.


Combining these three work experiences, Joy Nandy is well-qualified to understand what students need to learn in Marketing and Advertising. As such, he develops and teaches courses based on what is useful and relevant with the important skills of writing and effective communication in focus. Technology changes, but the skills to write and communicate, along with the foundation knowledge of Marketing and Advertising, shall always remain with a learner. This makes the courses developed and taught by Joy, unique, relevant, and will never be dated. He has been using and keeping himself updated with digital marketing technology and its evolution since its infancy, and is able to impart A Wealth of Knowledge to learners today.


Joy Nandy is also a Certified Mentor by the Institute of Enterprise and Entrepreneurs (IOEE), United Kingdom.


The combination of skills Joy has makes his courses unique and beneficial to any learner which he incorporates into his training sessions:

•   Copywriting (Traditional & Digital)

•   Book Writing & Publishing (Traditional & Digital)

•   Content Writing

•   Blogging

•   Content Marketing

•   Advertising (Traditional & Digital)

•   Marketing (Traditional & Digital)

•   Adobe Photoshop & Illustrator

•   Wordpress Website Design

•   Search Engine Optimisation

•   Creative Directing (Creative Director)

•   Advertising Campaign Development (Above & Below the Line)

•   TV & Video Ad Script Writing & Production

•   Radio Advertisement Script Writing & Production

•   Podcast

•   Public Relations Press Release Writing & Interviews

•   Presentation Skills & Public Speaking

•   Lecturing & Teaching

•   Selling & Sales Management

•   Entrepreneurship

•   Mentoring & Coaching

•   Thought Leader

•   Ideas Generator

•   Product Development

•   Business Development

•   Lead Generation & Closing

•   Business Management

•   Social Skills

•   A Perfectionist


Joy Nandy has experience in the following industries:

•   Publishing

•   Advertising

•   Media

•   Education & Education Management

•   Digital Education Platform Development

•   Property Development

•   Investments

•   Technopreneurship (Inventor of Malaysia’s First T-Shirt Vending Machine)

•   Wills & Trust Investment


Dr John Sanders

Principal of David Game Higher Education UK

“Joy is a highly professional and knowledgeable business consultant with great expertise in international marketing and sales. His commitment to delivering excellence in all that is presented to him is commendable. Joy has a true passion for his work and consistently displays a focused dedication and great enthusiasm in all that he does.”


Lil Bremmerman-Richard

Group Chief Executive, Oxford International Education UK

“Joy is a highly talented marketer with a wealth of knowledge and experience in international marketing, advertising and sales. He understands his customers and his target audience to the extent that whatever he does or produces is never less than outstanding and is guaranteed to work. Another key characteristic of Joy is that he is great fun to work with, he is overall a great person!”


Andrew Work

Managing Director, Head of Media Asia & Europe (Hong Kong)

“Joy Nandy was my boss at Client Partnership Advertising during and after my MBA Programme at University of Victoria, Canada. I was a co-op student and returned after I finished my degree to work on client accounts such as Philip Wain and Modesto’s. Joy gave me a heavy dose of how business was really done after my classroom exposure. I still recount his lessons to my employees today (almost 20 years later!) and remember fondly my time working for him. He knew his business inside out and taught me tons. Direct, no BS – a real straight shooter!”


Damien Ong-Yeoh

Senior Copywriter

“When I first started Copywriting, I learned my craft from Joy. He proved to be a very astute marketer, entrepreneur and business person who could identify opportunities, business angles and marketing strategies very promptly. Under his guidance, I also learnt the craft of Copywriting very quickly, as in how to identify the core messages and communicate them on in a rapid manner, thus streamlining the entire business communication process.”