How to Become a Copywriter in Malaysia in 2021 – Learn the AIDA Copywriting Formula – Malaysia's Top Content Writing & Copywriting Trainer

AIDA Copywriting Formula

What is AIDA?

In any Copywriting exercise, the Copywriter must adhere to this formula in order to make sure that an advertisement has all the necessary components covered. Having and following a formula makes work easier because you will have a guide to follow to make sure that you get the desired results from your advertisements. This Formula can also be used as Writing Process or guide for beginners, as you shall see through the article.

AIDA stands for:

A = ATTENTION

I = INTEREST

D = DESIRE

A = ACTION

Every Copywriter should make her or himself accustomed to this AIDA Copywriting Formula because it is the Formula that has been taught and practised for centuries. In the Digital Age, it has come to my knowledge that the newbies to Digital Marketing have come up with various alternatives to this old formula of their own. I would not recommend beginners to Copywriting to experiment with what these newbies are saying compared to what the real Advertising Gurus and Copywriters of the past and present have been, and are practising until today. This Formula has worked over many years, the world over. Now that I got that out of the way, let me begin explaining what is this Formula.

AIDA Explained

A = ATTENTION

The first step of the Copywriting goal is to arrest the reader’s ATTENTION with an attractive Headline. In Copywriting, EVERYTHING depends on a great Headline. If the Headline does not grab the reader’s ATTENTION in the quickest possible way, then that advertisement and Copywriter have failed. If the Headline does not stop the reader to make him read the rest of the ad, then the effort to produce that advertisement has been wasted. Therefore, in Copywriting, the most important part and the biggest challenge for a Copywriter is to come with Headlines that turn heads, in other words, that people will surely stop to read. If this is achieved, then the Copywriter has done a great job. So step No.1 in the creation of any advertisement is grabbing the readers’ ATTENTION with an arresting and great Headline.

I = INTEREST

Next, after a great Headline, the Copywriter must now continue to make the reader to read the whole advertisement by creating INTEREST in the reader through Copywriting. Here, through product research and investigation, the Copywriter must come with the USP’s (Uniques Selling Points) of a the product or service to be promoted. This USP is what will provide the “difference” between this product to its competitors’. Hence, the Copywriter must generate INTEREST in the minds of the readers of the advertisement by descriptive Copywriting. This persuasive writing must lead to;

D = DESIRE

After the Copywriter has created interest in the hearts of the readers, now it is time to create DESIRE. – where the reader actually wants to possess the product or service advertised. This is the stage where the reader makes a conscious decision to take action to make a purchase because the Copywriter has aroused the readers’ DESIRE through descriptive Copywriting. Now the reader can already imagine having and using the product because the Copywriter did a great job at creating DESIRE in the heart and mind of the reader. The Copywriter has also mentioned all the product Benefits to the reader that the reader is now convinced and ready to purchase.

A = ACTION

This is the final stage. Now the Copywriter has to write one more important step that most people who do not have Copywriting knowledge neglect to do, and it is the most important step of the whole process. This is the Call-To-ACTION step, or also known as “CTA”. In every advertisement, or if you wish to sell or promote anything, it is crucial to tell the reader to do something specific at the end of the ad, such as, Call Now, Buy Now, Download Ebook, Get Discount Code, etc. All these are Call-To-ACTION statements that every ad must carry. If a Copywriter does not include this important CTA, then the reader won’t know what to do next, and will move on. In Digital Advertising platforms and websites, buttons are used as CTA statements.

So there you have it, a simple explanation of the Copywriting Formula – AIDA, that Copywriters for generations have been following, which is also used in teaching Copywriting as they are in my Online Copywriting Course.

Other Copywriting articles that may interest you:

• The Difference Between Copywriting & Content Writing

• How to become a Copywriter in Malaysia in 2021: 7 Traits to be a Good Copywriter

• How to become a Copywriter in Malaysia: 7 Lessons from a Seasoned Copywriter

• 5 Reasons why you must learn Copywriting before you start an online business

✅ Online Copywriting Course with Certificate by Joy Nandy

Online Copywriting & Content Writing Course by Joy Nandy

Excellent course, very detailed and great value-for-money

The trainer went into the nitty-gritty of planning Content Writing and executing it with flair and purpose. Joy Nandy helped simplify and shape our thinking towards writing with heart. It was an excellent course, very detailed and great value-for-money. I liked the in-depth structure covering most common pain-points for writers and Digital Marketing Executives. – Iqa (Petronas)

You will get your money’s worth from procuring SODA’s services

Joy Nandy's reputation precedes him - an experienced and sublime Copywriter & Content Writer. I benefited immensely from his condensed and conducive lessons/seminars. His course benefited me greatly in adding flair, brevity and poise to my writings, which is exactly his style of writing (he has authored several books under his belt). Joy himself is an experienced and famous Copywriter & Content Writer. His 20 years of experience in the...

Mr Joy really knows what he’s doing

It is hard to identify [what the trainer did well], Mr Joy really knows what he's doing. The course was extremely beneficial and useful in my line of work. I will practise every tip taught until I become a natural. I liked the informal setting of the class, and the content of the course. – Nurul (Petronas)