Learn Copywriting for Facebook Marketing For Better Engagement and Sales

Facebook Marketing Course

This Copywriting for Facebook Marketing Course, is specially developed for people who have little to no experience in Copywriting for Facebook Marketing.

 

Did you know that your Cost-Per-Click on Facebook ads are high if your Copy is not relevant to your Target Audience? Yes, Facebook penalises us for showing ads to people who are not interested in them if our Copywriting is not relevant to them. It is a sort of ‘punishment’ to the advertiser if the ads are not clicked by a viewer of the advertisement. This why a good comprehension of Copywriting is crucial in Facebook Marketing.

 

See these examples below:

 

This is a Lead Generation Objective on Facebook Ads. The first bar shows Reach and Impressions are equal, and therefore the cost for per lead is low.

 

The lower red bar shows that Impressions are more than Reach, and so the cost per Lead is higher. This is why Copywriting and Advertisement Design play a very important part in Facebook Marketing to get the best results and costs.

 

You will also note that in the first instance, we got 5 Leads for only 337 Impressions, whilst in the lower one, we got 10 Leads from 1125 Impressions.

 

Further, we got 50% of 10 Leads with only 337 Impressions when the Copywriting was relevant, and we used 6 creative ads and copy in one Lead Generation Campaign in this content, as opposed to the lower one, where we only used one advertisement design and copy.

 

Copywriting for Facebook Advertising Course Malaysia

Copy relevance in Facebook Ads affect CPC

 

With regards to the cost of advertising (see last panel), we spent only RM5.95 to secure 5 Leads, as opposed to RM28.80 for 10 Leads. This is about 5 times more in the second example to get double of the former 5 Leads. This is how Copywriting and Advertisement Design affect the cost of advertising on Facebook.

 

This is why Copywriting and Advertising knowledge are crucial to get the best and lowest cost on Facebook.

 

The School Of Digital Advertising has developed a beginner level course for anyone who wishes to learn how to set-up and run effective digital advertising campaigns that convert through a sound understanding on how to write good and relevant copy for Facebook Marketing. To be sure not to waste your marketing budget that commonly happens due to the lack of this kind of knowledge, it would be wise to register for this course before you run any Facebook advertisements.

 

From defining the all-important Objective of your advertising campaigns to identifying your ideal Target Audience, this course takes a hands-on and practical approach to teaching participants all the tools and strategic considerations required to achieve the desired and identified objectives of your marketing and advertising campaigns to achieve your desired results.

 

What’s absolutely unique about this Course is the Digital Copywriting section that has been brilliantly incorporated into this Exclusive Course by SODA. Imagine an ad without a headline. That sounds absurd. No advertisement can succeed without some copy that informs the reader of the wonderful benefits of your product or service, and to give them instructions on what to do next to persuade them to purchase, such as, “Call Now”, “Visit our website for more information”, “Get 50% OFF Now”, “Apply Now” or “Download Ebook Now” – all these are “Call-to-Action” words.

 

Copywriting has been a skill practiced by a select few. But today with social media platforms encouraging everybody to place ads through them, making everyone believe that he or she is a qualified Copywriter and Art Director, has been misleading indeed. It is yet a skill that needs to be learned and honed over time. This is a skill and practice that has been in existence for centuries – there are specific laws and rules to “writing for sales” i.e. Copywriting – which is different from many other types of writing. This knowledge is usually unknown to people who are not Copywriters.

 

A Copywriter writes text or copy to do a specific job, that is to promote or sell products and services, or to bring awareness to something in the shortest and quickest possible way. It is Out-Bound Marketing. He or she has learned this skill through years of experience, or is trained by someone with such experience. This is not an everyday skill that is genetically ingrained in us at birth. Even a successful author cannot become a Copywriter overnight – he or she will also have to learn Copywriting simply because these are two different types of writing.

 

In Digital Copywriting, the idea is to use as many strategic words as possible that our Target Audience can relate to in our advertisements and posts. In Social Media Search Engine Optimisation, we have to also choose the appropriate ‘keywords’ and ‘key phrases’ to use in our Posts so that when people search using those Keywords or Keyphrases, our Facebook Page is found, and this too, must be learned. Noticed the way this article’s description started? ‘This Copywriting for Facebook Marketing Course…’, these are “keywords” we needed to insert into this article so that when people search any of these words or all of them, then this article is likely to show on a Search Engine result giving us a potential sale.

 

Similarly, there are several other considerations and words selection, sentence structures, etc. that we have to learn before we can write copy that sell.

 

The School Of Digital Advertising has specially created this course which is also exclusive to it, for the benefit of people who wish to market and sell online and offline. The course is delivered in a practical format ready for application. We are the ONLY trainer that specialises in “Writing” for Social Media and Digital Marketing.

 

The internet survives on wordsGoogle is only about words and text, coding is about words; sales, marketing, and communication are also about words, and finally, all our daily interactions, are purely about words. This is the importance of being a master of words for effective communication of any kind.

 

This is Copywriting – the ability and flexibility to write on a variety of things and subjects whether to sell or inform. This is the true and inherent power of Marketing. Be a wordsmith yourself by signing up for this course today.

 

In this Intensive Course you will be learning the Best Practices for Facebook Marketing that can give you optimum conversions and sales. You will also learn how to write arresting Headlines, Subheadlines and Copy that drive in the sales, and beat the competition.

 

The School Of Digital Advertising prides itself for the development of this unique course that is exclusive to it and not available anywhere else. This is because the School Of Digital Advertising was created by seasoned Advertising Professionals who truly understand Advertising – both Traditional and Digital. Nothing substitutes experience.

 

By signing up for this exclusive Copywriting for Facebook Marketing Course by SODA, you will draw more than 25 years of Marketing and Advertising knowledge collectively. The course imparts more value than many others in the market that do not teach the soft skills required for successful Facebook Marketing communication that generate better engagement and sales.

Get in touch with us Today.

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Copywriting Courses Malaysia – View Details

COPYWRITING FOR BEGINNERS COURSE MALAYSIA - schoolofdigitaladvertising.com

Copywriting Course for Beginners with Practical

COPYWRITING & CONTENT WRITING COURSE

Copywriting & Content Writing Masterclass (with Practical)

COPYWRITING & CONTENT MARKETING www.schoolofdigitaladvertising.com

Copywriting & Content Marketing Masterclass (with Practical)

Reviews

We know our stuff, and you know your stuff

We know our stuff, and you know your stuff. This is why we had a great training session. – Forever Living Products
5.0
2015-11-13T10:36:56+08:00
We know our stuff, and you know your stuff. This is why we had a great training session. – Forever Living Products

I especially liked the Copywriting part

I especially liked the copywriting part of the course. – Seiw Lei
5.0
2018-01-14T03:03:56+08:00
I especially liked the copywriting part of the course. – Seiw Lei

There was a lot of extra knowledge and extra information

There was a lot of extra knowledge and extra information (that was taught in the course). What I liked most about the course are the detail explanations and the hands-on work. – Megana
5.0
2018-01-14T03:28:23+08:00
There was a lot of extra knowledge and extra information (that was taught in the course). What I liked most about the course are the detail explanations and the hands-on work. – Megana

There were simple points to understand how advertising works

The course had practical stuff for both visual and Copywriting parts.  There were simple points to understand how advertising works. I would rather the Copywriting session has more time and practical. – Pei Yee
5.0
2018-01-15T15:31:48+08:00
The course had practical stuff for both visual and Copywriting parts.  There were simple points to understand how advertising works. I would rather the Copywriting session has more time and practical. – Pei Yee

I liked that the course was very practical

I liked that the course was very practical. I would recommend extending the days of the course. – Suchi
5.0
2018-01-15T15:34:41+08:00
I liked that the course was very practical. I would recommend extending the days of the course. – Suchi

You will get your money’s worth from procuring SODA’s services

Joy Nandy's reputation precedes him - an experienced and sublime Copywriter & Content Writer. I benefited immensely from his condensed and conducive lessons/seminars. His course benefited me greatly in adding flair, brevity and poise to my writings, which is exactly his style of writing (he has authored several books under his belt). Joy himself is an experienced and famous Copywriter & Content Writer. His 20 years of experience in the...
5.0
2019-12-02T00:34:59+08:00
Joy Nandy's reputation precedes him - an experienced and sublime Copywriter & Content Writer. I benefited immensely from his condensed and conducive lessons/seminars. His course benefited me greatly in adding flair, brevity and poise to my writings, which is exactly his style of writing (he has authored several books under his belt). Joy himself is an experienced and famous Copywriter & Content Writer. His 20 years of experience in the field of Copywriting and Content Writing not only served to galvanize his resolution in helping young and budding talents to flourish but also his passion in adding flair once again into the writer's community. Joy's humbleness and enthusiasm in sharing his knowledge made him an amiable tutor/sensei that wants nothing but the best of you. His international outlook and openness to dialogue made attending his sessions a breath of fresh air. Additionally, his meticulous and utmost kind assistant, Deborah adds another dynamic to his sessions. Overall, you will get your money's worth from procuring SODA's services. Joy is amiable and sublime not only as a tutor but also a good friend. – Alwin, LLB

A very good lecturer

A very good lecturer, explained everything we asked. – Carmen
5.0
2019-12-02T00:46:43+08:00
A very good lecturer, explained everything we asked. – Carmen

It was a great course…

It was a great course and I wish the length of the course can be lengthened a bit. A lot of the concepts and points just need more time to digest. [The trainer] "unpacked" every concept and explained well about Copywriting & Content Writing. – Faizah (Leap Ed - a Kanaga International Company)
5.0
2019-12-13T00:31:25+08:00
It was a great course and I wish the length of the course can be lengthened a bit. A lot of the concepts and points just need more time to digest. [The trainer] "unpacked" every concept and explained well about Copywriting & Content Writing. – Faizah (Leap Ed - a Kanaga International Company)

I enjoyed the up-close-and-personal engagement with the trainer

What I liked most about the training is the trainer's knowledge on the topics (Copywriting & Content Writing) and the small group as I enjoyed the up-close-and-personal engagement with the trainer. – Syahnaz
5.0
2019-12-13T00:40:36+08:00
What I liked most about the training is the trainer's knowledge on the topics (Copywriting & Content Writing) and the small group as I enjoyed the up-close-and-personal engagement with the trainer. – Syahnaz

The trainer was friendly and humble in teaching

The trainer did specifically well in the explanation of the subjects. He was also friendly and humble in teaching. – Muhammad
5.0
2019-12-13T00:54:33+08:00
The trainer did specifically well in the explanation of the subjects. He was also friendly and humble in teaching. – Muhammad

The feedback was specifically for me

I have attended many courses and seminars, this is the first time that I have received feedback from a trainer which was specifically for me and not the whole group because of the one-to-one attention by the trainer. – Faizah (Leap Ed - a Kanaga International Company)
5.0
2019-12-13T01:02:51+08:00
I have attended many courses and seminars, this is the first time that I have received feedback from a trainer which was specifically for me and not the whole group because of the one-to-one attention by the trainer. – Faizah (Leap Ed - a Kanaga International Company)

Excellent course, very detailed and great value-for-money

The trainer went into the nitty-gritty of planning Content Writing and executing it with flair and purpose. Joy Nandy helped simplify and shape our thinking towards writing with heart. It was an excellent course, very detailed and great value-for-money. I liked the in-depth structure covering most common pain-points for writers and Digital Marketing Executives. – Iqa (Petronas)
5.0
2019-12-23T19:50:58+08:00
The trainer went into the nitty-gritty of planning Content Writing and executing it with flair and purpose. Joy Nandy helped simplify and shape our thinking towards writing with heart. It was an excellent course, very detailed and great value-for-money. I liked the in-depth structure covering most common pain-points for writers and Digital Marketing Executives. – Iqa (Petronas)

Mr Joy really knows what he’s doing

It is hard to identify [what the trainer did well], Mr Joy really knows what he's doing. The course was extremely beneficial and useful in my line of work. I will practise every tip taught until I become a natural. I liked the informal setting of the class, and the content of the course. – Nurul (Petronas)
5.0
2019-12-23T20:00:34+08:00
It is hard to identify [what the trainer did well], Mr Joy really knows what he's doing. The course was extremely beneficial and useful in my line of work. I will practise every tip taught until I become a natural. I liked the informal setting of the class, and the content of the course. – Nurul (Petronas)
5.0
13
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