PROFESSIONAL CERTIFICATE IN CREATIVE DIGITAL MARKETING
THE ONLY CREATIVE DIGITAL MARKETING COURSE IN MALAYSIA
3-DAY COURSE | PROFESSIONAL CERTIFICATION
THE FIRST & ONLY IN MALAYSIA
Difference Between A Digital Marketer & A Creative Digital Marketer
Who is a Digital Marketer?
1. Develops Marketing Strategy
2. Identifies Sales Promotion
3. Defines Target Audience
4. Selects Media
5. Contact's Ad Agency to develop Content
Who is a Creative Digital Marketer?
1. Develops Marketing Strategy
2. Identifies Sales Promotion
3. Defines Target Audience
4. Selects Media
5. Develops Digital Marketing Content Her/Himself
6. Writes Copy for Social Media & Ads
7. Designs Social Media Posts & Ads
8. Knows Social Media Marketing
9. Writes Blog Content
10. Knows SEO & SEM Strategies
11. Understands the backend of a Website
12. Able to Update Website & Post Blogs
13. Understands Google Analytics
14. Knows How To Optimise Websites for Better Ranking
15. Publishes & Analyses Marketing Campaigns
What's The Difference?
The comparison above shows the difference between a Digital Marketing Course vs a Creative Digital Marketing Course and what a marketer shall be able to do. Depicted in green lines in the illustration above, a Creative or Full-Stack Digital Marketer is able to carry out the work of developing organic content that an ordinary Digital Marketer is unable to do and so will need to appoint someone else to do it, and spend money. A Full-Stack Digital Marketer can carry on doing things where an ordinary Digital Marketer stops.
This course is “Full-Stack” because it teaches you not only digital marketing strategies and platforms, but also the most important part of marketing – how to write and design marketing content by yourself. This is the “FULL-STACK DIGITAL MARKETER” – he or she is able to carry out the A to Z of Marketing. Be one yourself, and be always in demand (because this set of varied skills is super-hard to find in an individual), – or send some of your staff to this special training today. You shall gain – a lot.
A Creative Digital Marketer is a marketer who is able to Strategise, Conceptualise, Create, and Publish organic Digital Marketing Content by her or himself. This person does the A to Z of Marketing. Participants are expected to be able to perform these duties professionally after completing this course.
THERE IS NO OTHER COURSE LIKE THIS IN MALAYSIA
The Ultimate Digital Marketing Course For Businesses & Entrepreneurs
I’m just so excited about this new course. I think it’s a really awesome course not only because it is Malaysia’s First & Only Creative Digital Marketing Course (also known as, “Full-Stack” Digital Marketing Course), this new course is also fully packed with useful lessons and techniques on what every marketing manager or company needs to know to carry out their digital marketing initiatives effectively by themselves, and not rely on external digital marketing agencies. This also helps save you tons of ringgit on agency fees, and you might just do the job better yourself. The lessons taught in this course can be immediately applied to your business.
This Creative Digital Marketing Course, exclusively created by The School Of Digital Advertising, has everything companies and businesses need for successful digital marketing in Malaysia. This course can be learned and understood by anyone who is earnest in learning these great digital marketing skills and secrets. Yes, there are lots of secrets in Digital Marketing that shall be revealed to you.
– Joy Nandy (Founder/Trainer/Course Developer)
Benefits of Digital Marketing for Your Business
- Increased Brand Awareness
- Drives Traffic To Your Website
- Improved Search Engine Rankings
- Higher Conversion Rates (Sales)
- Better Customer Satisfaction
- Improved Brand Loyalty
- Creates Brand Authority
- Cost-Effective
- Gain Market Insights
- Direct Contact With Your Audience
Who is this course for
• Business Owners • E-Commerce Sellers • Entrepreneurs • Marketing Managers • Marcomm Managers • Corporate Communication Managers • Copywriters • Writers • Job-Seekers • School Leavers • Analog Ad Agencies
Size of Group: Maximum 12 Participants Only
Certification: Certificate Awarded
Course Duration: 24 Hours | 3 Days – 8 Hours/Day | 10.00 am – 6.00 pm Daily
Level: Beginner to Intermediate
Fee: Usual 6,899 | Early Bird 3,799 ONLY | HRDF Claim up to 5,000
CREATIVE DIGITAL MARKETING COURSE
3-DAY COURSE
WHAT WILL YOU LEARN
3 CLUSTERS OF STUDY TO LEARN THE A TO Z OF DIGITAL MARKETING
This special Creative Digital Marketing Course has been specially designed for anyone who is marketing products or services in Malaysia. These are based on feedback from our past participants’ marketing requirements and experience working at advertising agencies and corporate companies. The goal of Digital Marketing is only one – to drive traffic to our websites. The subjects covered in this course are everything anyone needs to run successful Digital Marketing campaigns with an emphasis on creating and writing original content that Google loves, by themselves. These are the skills set companies expect Marketing Managers to have in the digital age. We have structured the course in 3 clusters of study covered over 3 days as shown below:
DAY 1
ADVERTISING & COPYWRITING
This cluster of lessons is for Outbound Marketing (Advertising)
• MARKETING
• ADVERTISING
• COPYWRITING & DIGITAL COPYWRITING
• GRAPHIC DESIGN
• SOCIAL MEDIA MARKETING
DAY 2
DIGITAL MARKETING & CONTENT WRITING
This cluster of lessons is for Inbound Marketing (Search Engine Marketing)
• DIGITAL MARKETING
• SEARCH ENGINE MARKETING (SEM)
• CONTENT MARKETING
• CONTENT WRITING
• BLOG WRITING
DAY 3
SEARCH ENGINE OPTIMISATION (SEO) & ANALYTICS
This cluster of lessons is for Search Engine Optimisation (SEO)
• SEARCH ENGINE OPTIMISATION (SEO)
• UNDERSTANDING WORDPRESS WEBSITE (CMS)
• INSTALLING & USING PLUGINS FOR SEO
• WEBSITE OPTIMISATION FOR SEARCH ENGINES (HANDS-ON)
• UNDERSTANDING GOOGLE ANALYTICS FOR MARKETING
Learning Outcomes
Through dynamic lectures, you will be exposed to the latest methods, techniques, and tools for improving your organisation’s Digital Marketing and brand-building efforts. You will learn the A to Z of Digital Marketing and shall be able to Plan, Create, & Publish all your required digital marketing content by yourself. You shall become a walking-talking Digital Marketing Agency.
What you will leave with
After successful completion of this Digital Marketing Course, you are expected to leave with:
- A full understanding of how websites work and how to update and optimise (SEO) them for Search Engines
- Copywriting skills
- Content Writing skills
- Graphic Design skills
- Superior Digital Marketing knowledge
- A Certificate of Completion
- A Portfolio of your works
- Confidence to carry out any Digital Marketing task.
FAQs
Are your courses suitable for beginners?
Yes. All our courses are suitable for beginners to intermediate levels.
Will I need to be able to operate a computer?
Yes. If you know the basic functions of the computer and email, you are eligible.
What about my English language level?
As most of our courses involve writing, we expect participants to have an intermediate to advance level English.
Is this course HRDF claimable?
Yes, this course and all our other courses are HRDF claimable.
Is your certificate good for professional use?
Yes, it is. There is a demand for this digital advertising skill, but very few know it, so employers are constantly looking to hire such talent now.
What's the duration of your courses?
Most of our courses are short courses usually 1 to 3 days durations.
How can I pay the fees?
Our usual mode of payment is via Bank Transfer.
How about parking facilities?
There is ample covered and secured parking at our building. No problem.