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Malaysia's Top Content Writing & Copywriting Trainer

Copywriting for Beginners

PROFESSIONAL CERTIFICATE IN COPYWRITING COURSE

ONE-DAY COURSE FOR BEGINNERS (WITH PRACTICAL & COACHING)

Words Sell

This Professional Certificate in Copywriting Course is specially developed for people who have little to no experience in Copywriting.

 

Copywriting has been a skill practiced by a select few for centuries. But today with digital marketing and social media platforms encouraging everybody to place ads through them, makes people believe that they are qualified to be copywriters and artists instantly. This is misleading, in fact. Copywriting is yet a skill that needs to be learned and honed over time. This is a skill and practice that has been in existence for more than a hundred years – there are specific laws and rules in “writing for sales” i.e. Copywriting, – which is different from many other types of writing.

 

“Holding a scalpel in our hand does not automatically make us qualified surgeons – this is the same with Copywriting. Having access to advertising platforms does not automatically make us advertising experts.” – Joy Nandy

 

A Copywriter writes text or copy to do a specific job, that is, to promote, sell or bring awareness to something in the shortest and quickest possible way. This is why the Copywriter should also be equipped with the knowledge of Advertising, beginning with Advertising Principles which is also cleverly incorporated in this course as a bonus.

 

Exclusively for You

 

The School Of Digital Advertising has specially created this course which is also exclusive to it, for the benefit of people who wish to market and sell online and offline successfully. It is created by Advertising Agency Practitioners, and the course is delivered in a practical format ready for application.

 

Participants will have a chance to write sales copy during the course to promote their company’s products and services during the Practical Assignment section. Many companies have benefitted from this as they got to write copy within the course and have the trainer assess the copy which they used for their advertisements after the course. In other words, participants will have an experienced Copywriter and Creative Director who can help guide them to write actual promotional copy (not mock copy) that participants can actually use for their advertisements immediately to run successful ads after the course.

 

The internet survives on words, Google, Facebook, LinkedIn, Instagram, Twitter and all other Digital Marketing platforms are only about words and text; sales and marketing communication are about words, and finally, all our daily interactions, are also about words. See how important words are?

 

This is Copywriting – the ability and flexibility to write on a variety of subjects whether to sell or inform. This is the true and inherent power of Marketing. Be a Wordsmith and make a lot of sales online and offline through better Copywriting. Learn from the specialist in writing in Malaysia.[/ultimate_heading]

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Who Is This Course For

The School Of Digital Advertising’s panel of practitioner-lecturers has specifically structured the curriculum to focus on current trends and best practices in Copywriting. Through dynamic lectures, case studies and small group discussions, you will be exposed to the fundamentals of Copywriting to be able to develop copy for your marketing and advertising needs. This course is perfect for:

• Companies and individuals wishing to self-write advertisements and marketing materials for traditional and digital marketing.

Size of Group: 1 – 10 Participants

Certification: Certificates Awarded

Course Duration: One Day | 8 Hours/Day | 10.00 am to 6.00 pm

Level: Beginner to Intermediate

Fee: Usual: 2,299 | Early Bird: 1,799 | HRDF Claimable

COPYWRITING MALAYSIA - joynandy.com
SODA Certificate

CREATIVE COPYWRITING & DESIGN

ONE-DAY COURSE

You Will Learn

REVAMPED 2021 COPYWRITING COURSE CONTENT:

BONUS SECTION: WRITING TOOLS

Some useful tools and apps will be introduced to you to make your writing journey easier.

 

SECTION 1:  COPYWRITING

• WHAT IS COPYWRITING?

• WHERE IS COPYWRITING USED?

• WHAT IS THE ROLE OF COPYWRITING?

• WHAT IS THE ROLE OF COPYWRITING IN MARKETING?

 

SECTION 2: MARKETING RESEARCH & PLANNING

• HOW TO CREATE A MARKETING OBJECTIVE

• HOW TO IDENTIFY YOUR TARGET AUDIENCE (Very Important)

• HOW TO ANALYSE YOUR COMPETITORS

 

SECTION 3: PRODUCT RESEARCH & PLANNING

• HOW TO IDENTIFY YOUR PRODUCT’S FEATURES & BENEFITS

• HOW TO CONVERT BENEFITS TO HEADLINES?

• HOW TO IDENTIFY YOUR PRODUCTS’ USP (Unique Selling Point / Proposition)

 

SECTION 4:  STRATEGY & MEDIA

• ADVERTISING & MEDIA STRATEGY

• MEDIA SELECTION

• WIIFM? — “What’s In It For Me?”

 

SECTION 5: TIME PROVEN COPYWRITING FORMULAS THAT HAVE GENERATED MILLIONS OF DOLLARS FOR MARKETERS

• (Revealed in class)

 

SECTION 6: WRITING HEADLINES & POWER WORDS

• THE IMPORTANCE OF A GREAT HEADLINE

• ADVERTISING SAMPLES SHOWN & DISCUSSED

• ROLE OF A HEADLINE

• POWER WORDS FOR HEADLINES THAT SELL

• COPYWRITING HACKS

 

SECTION 7: HOW TO WRITE AN ADVERTISEMENT

• ANATOMY OF AN ADVERTISEMENT

• COPYWRITING COMPONENTS

• HOW TO WRITE THE ADVERTISEMENT

• HOW TO WRITE HEADLINES

• HOW TO WRITE SUBHEADLINES

• HOW TO WRITE BODY COPY

• CTA’S — CALL-TO-ACTION STATEMENTS

• CTA’S — CALL-TO-ACTION EXAMPLES

 

SECTION 6: DESIGNING YOUR POST OR ADVERTISEMENT

Easy Graphic Design class using free design tools to Design Your Advertisement or Post. This is the ONLY Copywriting Course in Malaysia that incorporates Advertisement & Post Design.

 

SECTION 7: ASSIGNMENT

A Copywriting Assignment will be given to participants to write and design a complete advertisement or post. Your trainer will then give you his assessment of your work. All our past participants have appreciated this section very much.

Beginner Level

Our courses are suitable for beginners to digital study

In-Demand

Digital Advertising skills are highly sought by employers

Technology

Digital Technology is the future – let’s embrace it

You Can Do IT

Anyone can learn digital skills! It is not that difficult (after you learn)

Understanding

We have been there too, so we understand the process from analog to digital

Skills For Life

Digital skills are not only for business, but also for life

FAQs

Are your courses suitable for beginners?

Yes. All our courses are suitable for beginners to intermediate levels.

What age groups do you accept?

We are never too young nor too old to learn a new skill. So we accept a wide range of age groups including retirees and pensioners.

Will I need to be able to operate a computer?

Yes. If you know the basic functions of the computer and email, you are eligible.

Any discounts for seniors and juniors?

Yes. Please email us. Thank you.

Is your certificate good for professional use?

Yes, it is. There is a demand for this digital advertising skill, but very few know it, so employers are constantly looking to hire such talent now.

What's the duration of your courses?

Most of our courses are One-Day courses. Duration: 8 hours from 9.30 am to 5.30 pm.

How can I pay the fees?

You may pay by cheque, credit/debit card (online), cash or bank transfer. With thanks.

How about parking facilities?

There is ample covered and secured parking at our building. No problem.

Testimonials

We know our stuff, and you know your stuff

We know our stuff, and you know your stuff. This is why we had a great training session. – Forever Living Products
5.0
2015-11-13T10:36:56+08:00
We know our stuff, and you know your stuff. This is why we had a great training session. – Forever Living Products

Excellent course, very detailed and great value-for-money

The trainer went into the nitty-gritty of planning Content Writing and executing it with flair and purpose. Joy Nandy helped simplify and shape our thinking towards writing with heart. It was an excellent course, very detailed and great value-for-money. I liked the in-depth structure covering most common pain-points for writers...
5.0
2019-12-23T19:50:58+08:00
The trainer went into the nitty-gritty of planning Content Writing and executing it with flair and purpose. Joy Nandy helped simplify and shape our thinking towards writing with heart. It was an excellent course, very detailed and great value-for-money. I …

The feedback was specifically for me

I have attended many courses and seminars, this is the first time that I have received feedback from a trainer which was specifically for me and not the whole group because of the one-to-one attention by the trainer. – Faizah (Leap Ed - a Kanaga International Company)
5.0
2019-12-13T01:02:51+08:00
I have attended many courses and seminars, this is the first time that I have received feedback from a trainer which was specifically for me and not the whole group because of the one-to-one attention by the trainer. – Faizah …

The trainer was friendly and humble in teaching

The trainer did specifically well in the explanation of the subjects. He was also friendly and humble in teaching. – Muhammad
5.0
2019-12-13T00:54:33+08:00
The trainer did specifically well in the explanation of the subjects. He was also friendly and humble in teaching. – Muhammad

I enjoyed the up-close-and-personal engagement with the trainer

What I liked most about the training is the trainer's knowledge on the topics (Copywriting & Content Writing) and the small group as I enjoyed the up-close-and-personal engagement with the trainer. – Syahnaz
5.0
2019-12-13T00:40:36+08:00
What I liked most about the training is the trainer’s knowledge on the topics (Copywriting & Content Writing) and the small group as I enjoyed the up-close-and-personal engagement with the trainer. – Syahnaz

It was a great course…

It was a great course and I wish the length of the course can be lengthened a bit. A lot of the concepts and points just need more time to digest. [The trainer] "unpacked" every concept and explained well about Copywriting & Content Writing. – Faizah (Leap Ed - a...
5.0
2019-12-13T00:31:25+08:00
It was a great course and I wish the length of the course can be lengthened a bit. A lot of the concepts and points just need more time to digest. [The trainer] “unpacked” every concept and explained well about …

A very good lecturer

A very good lecturer, explained everything we asked. – Carmen
5.0
2019-12-02T00:46:43+08:00
A very good lecturer, explained everything we asked. – Carmen

You will get your money’s worth from procuring SODA’s services

Joy Nandy's reputation precedes him - an experienced and sublime Copywriter & Content Writer. I benefited immensely from his condensed and conducive lessons/seminars. His course benefited me greatly in adding flair, brevity and poise to my writings, which is exactly his style of writing (he has authored several books under...
5.0
2019-12-02T00:34:59+08:00
Joy Nandy‘s reputation precedes him – an experienced and sublime Copywriter & Content Writer. I benefited immensely from his condensed and conducive lessons/seminars. His course benefited me greatly in adding flair, brevity and poise to my writings, which is exactly …

I liked that the course was very practical

I liked that the course was very practical. I would recommend extending the days of the course. – Suchi
5.0
2018-01-15T15:34:41+08:00
I liked that the course was very practical. I would recommend extending the days of the course. – Suchi

There were simple points to understand how advertising works

The course had practical stuff for both visual and Copywriting parts.  There were simple points to understand how advertising works. I would rather the Copywriting session has more time and practical. – Pei Yee
5.0
2018-01-15T15:31:48+08:00
The course had practical stuff for both visual and Copywriting parts.  There were simple points to understand how advertising works. I would rather the Copywriting session has more time and practical. – Pei Yee

There was a lot of extra knowledge and extra information

There was a lot of extra knowledge and extra information (that was taught in the course). What I liked most about the course are the detail explanations and the hands-on work. – Megana
5.0
2018-01-14T03:28:23+08:00
There was a lot of extra knowledge and extra information (that was taught in the course). What I liked most about the course are the detail explanations and the hands-on work. – Megana

I especially liked the Copywriting part

I especially liked the copywriting part of the course. – Seiw Lei
5.0
2018-01-14T03:03:56+08:00
I especially liked the copywriting part of the course. – Seiw Lei

Mr Joy really knows what he’s doing

It is hard to identify [what the trainer did well], Mr Joy really knows what he's doing. The course was extremely beneficial and useful in my line of work. I will practise every tip taught until I become a natural. I liked the informal setting of the class, and the...
5.0
2019-12-23T20:00:34+08:00
It is hard to identify [what the trainer did well], Mr Joy really knows what he’s doing. The course was extremely beneficial and useful in my line of work. I will practise every tip taught until I become a natural. …
5.0
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