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3 Major Mistakes People Make In Digital Advertisement Copywriting

Copywriting Course Workshop Training Malaysia

3 Major Mistakes People (And Some Copywriters) Make In Digital Advertisement Copywriting

 

With the advent of digital advertising platforms available to all of us, just about everyone is writing their own ads. However, there are many rules to writing copy for advertisements, known as, “Copywriting”. For centuries, this task was done exclusively by advertising agencies, but today, everyone is having a go at it.

 

Copywriting is not ordinary writing, it is a kind of writing designed and targeted at generating sales, and there are rules to follow. Many people who do not know the “Rules of Copywriting” shall fail at generating sales or engagement from their ads if they do not apply these rules or principles. This is why advertising agencies charge a lot of money for this special skill, yet, it can be learned and applied by anybody.

 

Here are the 3 major mistakes people, and some Copywriters, make in writing Sales Copy or Copywriting:

 

  1. No Headline

 

The headline of any advertisement is the most important feature of any ad. If the headline does not grab the attention of a reader quickly, the effort of developing and paying for the ad is completely wasted. A headline must be short, preferably no more than 8 words – shorter the better. Within these 8 words, you must sum up what your product or service is all about.

 

  1. No Benefit in the Headline

 

Every headline MUST communicate a “Benefit” to the reader. People buy Benefits, but the untrained writer usually writes about product “Features”. People do not buy Features, they buy Benefits. The writer must sum up the Unique Selling Propositions (USPs) of his or her product or service and should communicate them as Benefits in the headline as succinctly and clearly as possible. However, only one Benefit should be used for each headline, not a few. Many Copywriters make this mistake too.

 

  1. No Call-To-Action Statement in the Ad

 

Again, an untrained writer of advertisements will never know this. Every advertisement MUST have a Call-To-Action (CTA) statement in the ad. The function of this is to tell the reader what to do next. Do you want the reader to perform a specific action, such as, “Buy Now”, “Download” something, “Contact” you, or “Visit your website”? Whatever it is, this must be stated within the copy of the advertisement. Without this important statement, the reader may simply wander off, and the effort of creating and paying for that ad, shall be again, wasted.

 

So there you have it, these are the 3 main areas an untrained writer of advertisements usually makes based on our observation. Some or all of these mistakes are made even by Copywriters working at ad agencies. This is why Marketing Managers and anyone who wishes to produce advertisements can benefit from a Copywriting class so that you know when the Copywriter at the ad agency does not conform to these rules.

 

If you would like to learn more on how to write advertisements the right way, do consider the courses offered by the School Of Digital Advertising, where you shall be learning Copywriting from advertising practitioners who have almost 30 years of Copywriting experience.

 

You may also benefit from my other article – “5 Copywriting Tips to Write Your Facebook & Google Ads That Get Better Results”.

 

Please do Subscribe to our blog to get more writing tips as soon as they are posted.

 

If you have any questions in the meantime, you may send me an email at – learn@schoolofdigitaladvertising.com.

 

Chat soon.

 

By Joy Nandy – Founder of the School Of Digital Advertising – Malaysia’s ONLY Training Centre that specialises in Writing & Content Creation for Digital Marketing

 

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Copywriting Courses Malaysia – View Details

COPYWRITING FOR BEGINNERS COURSE MALAYSIA - schoolofdigitaladvertising.com

Copywriting Course for Beginners with Practical

COPYWRITING & CONTENT WRITING COURSE

Copywriting & Content Writing Masterclass (with Practical)

COPYWRITING & CONTENT MARKETING www.schoolofdigitaladvertising.com

Copywriting & Content Marketing Masterclass (with Practical)

Reviews

We know our stuff, and you know your stuff

We know our stuff, and you know your stuff. This is why we had a great training session. – Forever Living Products
5.0
2015-11-13T10:36:56+08:00
We know our stuff, and you know your stuff. This is why we had a great training session. – Forever Living Products

Excellent course, very detailed and great value-for-money

The trainer went into the nitty-gritty of planning Content Writing and executing it with flair and purpose. Joy Nandy helped simplify and shape our thinking towards writing with heart. It was an excellent course, very detailed and great value-for-money. I liked the in-depth structure covering most common pain-points for writers and Digital Marketing Executives. – Iqa (Petronas)
5.0
2019-12-23T19:50:58+08:00
The trainer went into the nitty-gritty of planning Content Writing and executing it with flair and purpose. Joy Nandy helped simplify and shape our thinking towards writing with heart. It was an excellent course, very detailed and great value-for-money. I liked the in-depth structure covering most common pain-points for writers and Digital Marketing Executives. – Iqa (Petronas)

The feedback was specifically for me

I have attended many courses and seminars, this is the first time that I have received feedback from a trainer which was specifically for me and not the whole group because of the one-to-one attention by the trainer. – Faizah (Leap Ed - a Kanaga International Company)
5.0
2019-12-13T01:02:51+08:00
I have attended many courses and seminars, this is the first time that I have received feedback from a trainer which was specifically for me and not the whole group because of the one-to-one attention by the trainer. – Faizah (Leap Ed - a Kanaga International Company)

The trainer was friendly and humble in teaching

The trainer did specifically well in the explanation of the subjects. He was also friendly and humble in teaching. – Muhammad
5.0
2019-12-13T00:54:33+08:00
The trainer did specifically well in the explanation of the subjects. He was also friendly and humble in teaching. – Muhammad

I enjoyed the up-close-and-personal engagement with the trainer

What I liked most about the training is the trainer's knowledge on the topics (Copywriting & Content Writing) and the small group as I enjoyed the up-close-and-personal engagement with the trainer. – Syahnaz
5.0
2019-12-13T00:40:36+08:00
What I liked most about the training is the trainer's knowledge on the topics (Copywriting & Content Writing) and the small group as I enjoyed the up-close-and-personal engagement with the trainer. – Syahnaz

It was a great course…

It was a great course and I wish the length of the course can be lengthened a bit. A lot of the concepts and points just need more time to digest. [The trainer] "unpacked" every concept and explained well about Copywriting & Content Writing. – Faizah (Leap Ed - a Kanaga International Company)
5.0
2019-12-13T00:31:25+08:00
It was a great course and I wish the length of the course can be lengthened a bit. A lot of the concepts and points just need more time to digest. [The trainer] "unpacked" every concept and explained well about Copywriting & Content Writing. – Faizah (Leap Ed - a Kanaga International Company)

A very good lecturer

A very good lecturer, explained everything we asked. – Carmen
5.0
2019-12-02T00:46:43+08:00
A very good lecturer, explained everything we asked. – Carmen

You will get your money’s worth from procuring SODA’s services

Joy Nandy's reputation precedes him - an experienced and sublime Copywriter & Content Writer. I benefited immensely from his condensed and conducive lessons/seminars. His course benefited me greatly in adding flair, brevity and poise to my writings, which is exactly his style of writing (he has authored several books under his belt). Joy himself is an experienced and famous Copywriter & Content Writer. His 20 years of experience in the...
5.0
2019-12-02T00:34:59+08:00
Joy Nandy's reputation precedes him - an experienced and sublime Copywriter & Content Writer. I benefited immensely from his condensed and conducive lessons/seminars. His course benefited me greatly in adding flair, brevity and poise to my writings, which is exactly his style of writing (he has authored several books under his belt). Joy himself is an experienced and famous Copywriter & Content Writer. His 20 years of experience in the field of Copywriting and Content Writing not only served to galvanize his resolution in helping young and budding talents to flourish but also his passion in adding flair once again into the writer's community. Joy's humbleness and enthusiasm in sharing his knowledge made him an amiable tutor/sensei that wants nothing but the best of you. His international outlook and openness to dialogue made attending his sessions a breath of fresh air. Additionally, his meticulous and utmost kind assistant, Deborah adds another dynamic to his sessions. Overall, you will get your money's worth from procuring SODA's services. Joy is amiable and sublime not only as a tutor but also a good friend. – Alwin, LLB

I liked that the course was very practical

I liked that the course was very practical. I would recommend extending the days of the course. – Suchi
5.0
2018-01-15T15:34:41+08:00
I liked that the course was very practical. I would recommend extending the days of the course. – Suchi

There were simple points to understand how advertising works

The course had practical stuff for both visual and Copywriting parts.  There were simple points to understand how advertising works. I would rather the Copywriting session has more time and practical. – Pei Yee
5.0
2018-01-15T15:31:48+08:00
The course had practical stuff for both visual and Copywriting parts.  There were simple points to understand how advertising works. I would rather the Copywriting session has more time and practical. – Pei Yee

There was a lot of extra knowledge and extra information

There was a lot of extra knowledge and extra information (that was taught in the course). What I liked most about the course are the detail explanations and the hands-on work. – Megana
5.0
2018-01-14T03:28:23+08:00
There was a lot of extra knowledge and extra information (that was taught in the course). What I liked most about the course are the detail explanations and the hands-on work. – Megana

I especially liked the Copywriting part

I especially liked the copywriting part of the course. – Seiw Lei
5.0
2018-01-14T03:03:56+08:00
I especially liked the copywriting part of the course. – Seiw Lei

Mr Joy really knows what he’s doing

It is hard to identify [what the trainer did well], Mr Joy really knows what he's doing. The course was extremely beneficial and useful in my line of work. I will practise every tip taught until I become a natural. I liked the informal setting of the class, and the content of the course. – Nurul (Petronas)
5.0
2019-12-23T20:00:34+08:00
It is hard to identify [what the trainer did well], Mr Joy really knows what he's doing. The course was extremely beneficial and useful in my line of work. I will practise every tip taught until I become a natural. I liked the informal setting of the class, and the content of the course. – Nurul (Petronas)
5.0
13
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